The Paris-based communications agency is opening its doors in London, on Great Portland Street in the Fitzrovia neighbourhood. The location will be a full-service branch of the firm, offering clients brand strategy, public relations, events and influencer and VIP relations.The London office will be the agency’s third overall; DLX was founded in Paris in 2015 and opened its doors in New York in 2018. The new London office comes at a time of expansion for the agency, which plans to open a Los Angeles location later this year.With the opening of the London office, Sarah Johnson, formerly the head of brand marketing and communications at luxury London boutique Browns, will join DLX as co-founder and managing director to oversee the firm’s operations in the United Kingdom. Co-founders Guillaume Delacroix and Wassim Saliba will continue to head up operations in Paris, while co-founder Justin Padgett does the same in New York.Learn more:How TikTok Changed PRSpin doctors and amateur sleuths relish in revealing the tricks of the trade on social media. As a result, today’s consumers are savvier about spin than ever, forcing brands to change tactics.