The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Paris-based communications agency is opening its doors in London, on Great Portland Street in the Fitzrovia neighbourhood. The location will be a full-service branch of the firm, offering clients brand strategy, public relations, events and influencer and VIP relations.
The London office will be the agency’s third overall; DLX was founded in Paris in 2015 and opened its doors in New York in 2018. The new London office comes at a time of expansion for the agency, which plans to open a Los Angeles location later this year.
With the opening of the London office, Sarah Johnson, formerly the head of brand marketing and communications at luxury London boutique Browns, will join DLX as co-founder and managing director to oversee the firm’s operations in the United Kingdom. Co-founders Guillaume Delacroix and Wassim Saliba will continue to head up operations in Paris, while co-founder Justin Padgett does the same in New York.
Learn more:
ADVERTISEMENT
Spin doctors and amateur sleuths relish in revealing the tricks of the trade on social media. As a result, today’s consumers are savvier about spin than ever, forcing brands to change tactics.
Practitioners of this historically behind-the-scenes profession are building powerful followings, riding a wave of interest in how the fashion sausage is made. But even the highest-profile PRs caution that the client still has to comes first.
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Create Cultural Moments on Any Budget.”
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
Calvin Klein’s chief marketing officer Jonathan Bottomley speaks to Imran Amed about the strategy behind the brand’s buzzy Jeremy Allen White-fronted campaign.