The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
NEW YORK, United States — Coty Inc has agreed to buy a 20 percent stake in reality TV star Kim Kardashian West's makeup brand KKW for $200 million, the Financial Times reported on Monday, citing people familiar with the matter.
The deal values West's cosmetics company at $1 billion, slightly lower than the $1.2 billion valuation Coty put on West's half sister Kylie Jenner's business, the report said.
Earlier this month, Coty disclosed that it was in talks with West over a potential collaboration for the beauty line.
The company has a majority stake in Jenner's makeup and skincare line, which it bought last year for $600 million.
ADVERTISEMENT
West, who is known for chronicling her life with her sisters on TV's Keeping Up with the Kardashians, launched her own makeup line in 2017, two years after Jenner's successful foray into the beauty industry.
Coty did not immediately respond to Reuters' request for comment after office hours.
By Maria Ponnezhath; editors: Devika Syamnath.
The showcase translated the company’s global insights consumer study into scent profiles, technologies and fragrances.
The Estée Lauder-owned premium fragrance house has signed a two-year deal with the actor in a bet to seize more of the men’s market.
From medspas to telemedicine, weight loss drugs are becoming adopted for mainstream cosmetic use.
Mature consumers have long been ignored by the beauty industry. Now a small but growing number of emerging brands are responding to the needs of those over the age of 45 in a bid to cash in on their $15 trillion spending power.