The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
BENTONVILLE, United States — Walmart has appointed a former American Express executive to the newly created role of chief customer officer, focused on attracting shoppers and offering better customer service, at a time when competition in the retail industry has made it tough to retain shoppers.
The newly named executive, Janey Whiteside, will be responsible for both Walmart stores and its e-commerce offerings and will join the retailer on August 1, according to a memo sent to employees by Walmart US chief executive Greg Foran and e-commerce chief Marc Lore. Walmart provided a copy of the memo to Reuters.
Whiteside spent two decades at American Express, in areas including relationship management, marketing and customer engagement.
"Janey will play a critical role looking after our brand and thinking through the customer journey - from acquiring new customers to their shopping experience and resolving any issues they may have," the memo said.
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Whiteside's team will include another new appointee, Barbara Messing, who will join Walmart as chief marketing officer in mid-August. She will replace Tony Rogers, who has moved to the retailer's warehouse chain Sam's Club in a new role.
Whiteside will be based in Hoboken, New Jersey, where Walmart-owned Jet.com is headquartered. Messing will be based in Bentonville, Arkansas, Walmart's corporate headquarters, the memo said.
By Nandita Bose; Editor: Leslie Adler.
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