The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The fitness apparel giant debuted its in-store secondhand programme last year as a pilot in about 80 stores in California and Texas.
Starting April 22, Lululemon will be bringing the programme to about 400 stores across the US, where shoppers can trade in their used clothes for store merchandise gift card. The company is working with tech re-commerce firm Trove to run its resale business, and will also be adding a section for US shoppers for its resale items.
Lululemon is the latest brand to debut resale in its stores, as tech sites have built a following selling used clothes from labels like Lululemon.
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The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are pouring resources into updating their sports bras, a product they see as crucial to winning over female customers.
The Japanese apparel chain will be launching its sister brand GU in the US later this year, targeting younger consumers with lower prices and a curated selection of trendy wares.
Canada, France and Ireland are among the countries working with home-grown fashion talent to create uniforms for their teams at this summer’s Olympic Games. For these small labels, it’s an unprecedented opportunity to capitalise on one of sports’ largest events.
The online fashion retailer plans to update China’s securities regulator on the change of the initial public offering venue and file with the London Stock Exchange as soon as this month, a person with knowledge of the matter said.
The company, under siege from Arkhouse Management Co. and Brigade Capital Management, doesn’t need the activists when it can be its own, writes Andrea Felsted.