default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Lululemon Is the Latest Brand to Launch Resale

Lululemon.

The Canadian fitness apparel giant announced Tuesday that it is testing a resale program called Lululemon Like New in Texas and California.

Shoppers can trade in like-new Lululemon products starting in May and will receive a $5 to $25 gift card. The company will be cleaning and reselling the used garments starting in June, piloting the program in about 80 stores in same markets.

Lululemon said in a statement that it will take the profits from the resale program and invest them into “additional sustainability initiatives, including circular product design, renew and recycle programs, and store environmental programs.”

Lululemon joins a slew of brands that are launching resale — Nike announced a program of its own earlier this month. Used Lululemon product already thrives on marketplaces like Poshmark, Tradesy, and Thredup. Avid Lululemon fans also have dozens, possibly hundreds of buy-sell-trade groups on Facebook, where shoppers hunt and splurge on their favourite gear.

Launching an in-house program can help the brand control the market. It would also help Lululemon collect data on the lifecycle of its best-sellers.

summit_watch_jewellery_2021

The Future of Fashion Resale Report — BoF Insights

BoF’s definitive guide to fashion resale, covering the evolution of the market, its growth and upside, consumer behaviours and recommendations for crafting a data-driven resale strategy. To explore the full report click here.

The Future of Fashion Resale is the first in-depth analysis to be published by the BoF Insights Lab, a new data and analysis unit at The Business of Fashion providing business leaders with proprietary and data-driven research to navigate the fast-changing global fashion industry.

In This Article
Topics
Organisations
Tags

© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Chronicle the ‘Retail Apocalypse’ and emerging retail models, including DTC brands.

With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.




Mango is returning to the United States — after two previous attempts failed — offering higher-priced clothes meant for special occasions and parties. It will target states where online sales are already strong.


view more

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional Summit - An Inflection Point in Fashion Tech
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy and Accessibility Statement.
BoF Professional Summit - An Inflection Point in Fashion Tech