The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
BERLIN, Germany — Fashion e-tailer Zalando SE said on Friday it had bought a body scanning company to help solve the biggest question for people buying clothes online: How do I know if they will fit?
Zalando has acquired Fision, a Zurich-based software company whose body-scanning app includes a virtual dressing room to help buyers easily judge whether a garment will be the right size for them.
The deal, whose terms were not disclosed, should help reduce the amount of clothes sent to buyers that are the wrong size, and in turn mean fewer outfits get sent back.
“Customers will get size advice earlier in their relationship with Zalando," said Stacia Carr, Zalando’s Director of Engineering - Size and Fit.
ADVERTISEMENT
"At the same time, we can create a feedback loop between brands and consumers designed to drive customer loyalty and in the long run reduce waste.”
By Douglas Busvine; editor: Mark Potter.
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.