The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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French-Moroccan designer Charaf Tajer is the French-Moroccan designer behind Casablanca, a business that he started with only €3,000 to tap into the growing demand for women’s resortwear, and which is now doing more than €45 million in annual revenue.
But Charaf’s rise in the Parisian fashion scene is also exceptional because of who Charaf is and where he is from. As one of the few people of colour working at the very top level of French luxury fashion, he has learned that no matter how high his star rises, he still faces discrimination related to his identity as he travels in these elite spaces. This only makes him want to work harder to break down barriers and become a role model.
On the latest episode of the BoF Podcast, designer Tajer joins BoF’s Imran Amed on The BoF Podcast to talk about building his own business, the power of aspiration and opening doors for people who want to break into fashion.
After a decade of turnaround attempts, the British trenchcoat maker’s efforts to thrive as a top luxury player continue to falter. The brand needs more accessible prices and marketing — and quick.
The designer joins BoF founder and editor-in-chief Imran Amed to discuss the ups and downs of his career in fashion and why his new label Donde Esteban is the most authentic manifestation of his creativity.
The management shakeup was announced as the Cartier owner reported mixed sales results including an unexpected turnaround in the US.
CEO Daniel Lalonde hopes to stand out from competitors in the luxury design segment by spotlighting the group’s most recognisable brands.