President of Kering Greater China, Kering
The seasoned PR executive has turned her strategic know-how to one of the world’s biggest luxury groups in one of the world’s biggest luxury markets.
General Manager, Erdos Group
From the vast, goat-populated plains of Inner Mongolia, the 'cashmere princess' is spinning a winning formula of handcrafted luxury knitwear and strategic business savvy.
Photographer
The newcomer’s photography talent is quickly redefining Chinese fashion photography and was recognised by China’s Dazed, Harper’s Bazaar and GQ titles.
Founder & Chief Executive, Secoo
The executive heads up one of China’s largest luxury e-commerce platforms, which boasts a customer base of 27 million people.
Founder, Xiaohongshu
The entrepreneur founded Xiaohongshu, which has become China's most popular social e-commerce app for beauty, fashion, lifestyle and travel, achieving a valuation of over $3 billion in just six years.
Musicians
China’s hottest boyband TFBoys has dominated China’s music charts while scoring partnerships with the likes of Bottega Veneta and Adidas.
Founder, Ontimeshow
The founder of one of China’s biggest fashion trade shows has put Shanghai and its designers on the map.
Founder, TikTok
The serial entrepreneur founded TikTok, one of the buzziest new apps capturing the attention of Gen-Z worldwide, while his social media conglomerate continues to build wide-reaching platforms.
Filter the #BoF500 by role, nationality and location