Angelica Cheung is the editor-in-chief of Vogue China and has played an integral role in the development of China’s fashion industry. Cheung launched the title’s first issue in September 2005. It sold out of its initial print run of 300,000 and had to be reprinted twice.
The youngest of Vogue’s editors-in-chief, Cheung was on the precipice of leaving her career in fashion to become a lawyer when she was offered the role. “At 36 or so, I was grown-up, experienced, worldly, and thought now was the time to finally become a lawyer.” Cheung had previously worked as an investment banker for Goldman Sachs.
Vogue China now has a print circulation of approximately 1.6 million, and following the launch of its tablet and web presences, its reach has never been wider. The publication puts out 16 issues per year to meet demand and, according to Forbes, prints a full 200 more editorial pages than its American counterpart.
Her ability to balance the experience and renown of industry figures from the West, whilst appreciating the need for the magazine to be authentic to its own readership, is at the heart of the publication's success.
Cheung developed her career in fashion journalism through stints at Marie Claire Hong Kong and Elle China, as editor-in-chief and editorial director respectively.
When offered the job at Vogue, Cheung saw an opportunity, “At the time, international titles were not giving China the respect it deserved as a market. They would syndicate and translate material from elsewhere,” she told the Financial Times. “It dawned on me that I could create something entirely new.”