Angelica Cheung is a venture partner at Sequoia Capital China and was the editor-in-chief of Vogue China and played an integral role in the development of China’s fashion industry. Cheung launched the title’s first issue in September 2005. It sold out of its initial print run of 300,000 and had to be reprinted twice.
Cheung resigned from her role in November 2020; her 15-year tenure has mirrored the growth of the world’s largest fashion market and a rapidly changing media landscape.
The youngest of Vogue's editors-in-chief, Cheung was on the precipice of leaving her career in fashion to become a lawyer when she was offered the role. “At 36 or so, I was grown-up, experienced, worldly, and thought now was the time to finally become a lawyer.” Cheung had previously worked as an investment banker for Goldman Sachs.
In 2019 Vogue China had a print circulation of 2 million and 35.1 million unique digital visitors. The publication put out 16 issues per year to meet demand and, according to Forbes, printed a full 200 more editorial pages than its American counterpart.
Cheung’s ability to balance the experience and renown of industry figures from the West, whilst appreciating the need for the magazine to be authentic to its own readership, was at the heart of the publication's success.
Cheung developed her career in fashion journalism through stints at Marie Claire Hong Kong and Elle China, as editor-in-chief and editorial director respectively.
When offered the job at Vogue, Cheung saw an opportunity: “At the time, international titles were not giving China the respect it deserved as a market. They would syndicate and translate material from elsewhere,” she told the Financial Times. “It dawned on me that I could create something entirely new.”
In February 2021, Cheung announced that she would be joining Sequoia Capital China as a venture partner. The addition of Cheung to Sequoia Capital China’s ranks came as the venture capital firm was eyeing more fashion investments. In January 2021, the firm took a majority stake in French fashion label, Ami, with the intention, according to Sequoia Capital China’s founder and managing partner, Shen Nanpeng, of accelerating Ami’s expansion in the local market.