About Us

The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is frequently described as “indispensable,” “required reading” and “an addiction.”

Founded in 2007 by Imran Amed, a fashion business advisor, writer and digital entrepreneur, The Business of Fashion began as a project of passion, aiming to fill the void for an informed, analytical and opinionated point of view on the fashion business.

Today, the website has grown to leverage a network of savvy writers and fashion insiders in style capitals around the world, delivering fashion business intelligence on emerging designers, disruptive technologies and global brands that are making their mark on the industry at a time of unprecedented change.

A sample of quotes from the industry's press coverage:

"The Economist of Fashion."
Macleans Magazine, Toronto

"100 Most Influential Men in Britain."
British GQ, London

"50 Most Influential Global Indians."
Indian GQ, Mumbai

"In the jungle of fashion blogs, BoF stands out as a success story."
Le Monde, Paris

"The Blog Power List."
Net-a-Porter, London

"The New Voice of Fashion."
Lux Magazine, Singapore

"25 New Fashion Faces to Watch."
British Vogue, London

"Indispensable for the multi-billion dollar industry"

"Up-to-date news and strategy in the fashion sphere."
IHT, Paris

"A daily destination for fashion's most influential power players."
AnOther, London

"The thinking man's fashionista."
Elle.com, New York

"Frankly genius."
Grazia Daily, London

"An invaluable portal."
Lane Crawford, Hong Kong

"The thinking person's go-to fashion blog."
Flare.com, Toronto

"Steadily gaining a genuine podium."
NYmag.com, New York

"A must-read blog for everyone in the fashion industry."
Independent, London

"Hugely influential."
The Star, Toronto

"Created as a blog…now an industry authority."
Vogue Italia, Milan

"For anyone with a keen interest in international retail."
Japan Times, Tokyo


Fast Company
February 2015
New York Times
October 2014
Fantastic Man
September 2014
March 2014
Paper Magazine
February 2014


The Business of Fashion

Imran Amed, Founder, CEO & Editor-in-Chief

Andres Pajon-Leite, Senior Executive Assistant to Founder & CEO


Vikram Alexei Kansara, Editorial Director
Tim Blanks, Editor-at-Large
Robb Young, Global Markets Editor
Brian Baskin, Features & News Editor
Anouk Vlahovic, Senior Editorial Manager

Lauren Sherman, Chief Correspondent, New York
Casey Hall, Asia Correspondent
Chantal Fernandez, Correspondent, New York
Rachel Strugatz, Beauty Correspondent
Cathaleen Chen, Kati Chitrakorn, Senior Editorial Associates
Tamison O'Connor, Zoe Suen, Editorial Associates
Victoria Berezhna, Rachel Deeley, Amy-Laure Richards, Sophie Soar, Editorial Apprentices

BoF China
Yifan Wang, Managing Editor
Denni Hu, Nino (Ziyao) Tang, Editorial Associates
Aijing Wang, Sub Editor & Translator

Contributing Editors & Columnists

Susanna Lau, Pierre Mallevays, Colin McDowell, Sarah Shannon, Luca Solca

Sarah Brown, Robert Cordero, Amy Odell, John Ortved

Nadine Bayle, Dan Thawley

Angelo Flaccavento

Doug Stephens

Bandana Tewari

Contributing Photographers

Kevin Trageser
Thomas Lohr


Nick Blunden, Chief Commercial Officer
Michael Alshooler, Events Director
Sarah Guttridge, Director of Creative Partnerships
Christian Layolle, European Business Development Director
Matthew Cullen, Senior Business Development Manager
Amanda Dargan, Senior Commercial Analyst
Robin Mellery-Pratt, Senior Content Strategist
Kizzy Thompson, Senior Business Development Manager
Kathryn Bell, Events Manager
Jael Fowakes, Project Manager
Stephanie Halfmann, Speaker Relations Manager
Hannah Ryan, Business Development Manager
Alex Rowe, Business Development Manager
Alexander Holder, Customer Success Associate

North America
Kayvan Salmanpour, President, North America
Joan Cheng, Head of Creative Projects
Johanna Stout, Business Development Director
Chantel Champion, Business Development Manager
Lily Mummert, Business Development Manager
Silke Schroeder, Business Development Manager


Chungaiz Khan Mumtaz, Head of Brand Marketing
Michael Edelmann, Senior Marketing Manager
Maeve Delahunt, Product Marketing Manager, BoF Careers
Sarah Isle, Growth Marketing Manager
Amy Warren, Product Marketing Manager, BoF Education
Nicole Farrugia, Marketing Associate
Jessica Hall, Punam Vyas, Social Media Associates

Emma Clark, Senior Producer, Video & Audio
Yara Heine, Junior Producer, Video & Audio


Arsalaan Hyder, Chief Operating Officer
Olivia Johnson, Director, BoF Education
Rachel Lochery, Head of Finance
Alvin Chan, Legal Counsel
Est Donnelly, Production Manager, BoF Education
Liya Dashkina, Financial Controller
Helen Orayinka, Finance Associate
Piers Hopkins, Country Manager, BoF China
Tianwei Zhang, Creative Strategist, BoF China


Hailey Wojcik, Head of People
Paul Henthorne, Senior Talent Manager
Hannah McLennan, People Generalist
Kate Vartan, Assistant — Office of the CEO

Product & Technology

Walter Badillo, Chief Technology Officer
Emily Penny, Head of Product
Damjan Znidarsic, Technology Director

Alexander Bond, Senior Product Manager
Adam Flint, Senior Product Manager
Simon John Reece, Senior Product Manager
Emily Chambers, Product Manager
Natalie Mugavero, Product Manager

Amar Parmar, Senior Software Engineer
Luis Angulo, Software Engineer
Iuli Dercaci, Software Engineer
Mark Kravinskiy, Software Engineer
Taishi Miura, Software Engineer

Liam Trayler, Customer Experience Manager
Jade Man, Junior Customer Experience Service Executive


Ed Walker, Design Director
Joanna Zawadzka, Art Director
Chelsea Carpenter, Graphic Designer

Moray House, 23-31 Great Titchfield Street - 6th Floor, London W1W 7PA United Kingdom


Ethics Policy

The Business of Fashion’s core mission is to open, inform and connect the global fashion industry. At the core of this mission is our dedication to creating, curating and distributing high-quality news and analysis. We do this with complete editorial independence, free from investor influence, commercial pressures or personal bias. Here is an outline of our business model and the measures we take to maintain our integrity.


The Business of Fashion derives the majority of its revenue from users who subscribe to BoF Professional, our paid news and analysis product, which means we are first and foremost accountable to our readers. We also generate revenue from users who pay for access to events like BoF VOICES and commercial partners which advertise, sponsor events or pay for services associated with BoF Careers, our platform for jobs and career advice.


Our journalism is rooted in balanced reporting, fairness and integrity.

We do not take payments of any kind in return for editorial coverage.

We do not adjust editorial content to the wishes or interests of commercial partners, shareholders or other financial backers, nor do we avoid covering subjects that may be sensitive for commercial partners, shareholders or other financial backers.

All investors have signed shareholders’ documentation guaranteeing BoF’s complete editorial independence.

All advertising content must be clearly distinguishable from editorial content. As such, all sponsored content or other “native advertising” content must prominently display the following disclaimer: “Sponsored Content.”

All sponsored content or other “native advertising” content created on behalf of commercial partners is done so by BoF’s commercial team.

BoF correspondents have no involvement in the creation of advertising content.

BoF correspondents are governed by conflict-of-interest guidelines ensuring there is absolutely no overlap between their coverage and any personal financial activity.

BoF correspondents do not accept gifts in return for coverage.

The one exception to this rule is travel for the purposes of facilitating editorial coverage. In such cases, the fact that the trip was paid is always disclosed.

BoF correspondents who plagiarise or knowingly provide false information for publication are not tolerated.