About Us

The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is frequently described as “indispensable,” “required reading” and “an addiction.”

Founded in 2007 by Imran Amed, a fashion business advisor, writer and digital entrepreneur, The Business of Fashion began as a project of passion, aiming to fill the void for an informed, analytical and opinionated point of view on the fashion business.

Today, the website has grown to leverage a network of savvy writers and fashion insiders in style capitals around the world, delivering fashion business intelligence on emerging designers, disruptive technologies and global brands that are making their mark on the industry at a time of unprecedented change.

A sample of quotes from the industry's press coverage:

"The Economist of Fashion."
Macleans Magazine, Toronto

"100 Most Influential Men in Britain."
British GQ, London

"50 Most Influential Global Indians."
Indian GQ, Mumbai

"In the jungle of fashion blogs, BoF stands out as a success story."
Le Monde, Paris

"The Blog Power List."
Net-a-Porter, London

"The New Voice of Fashion."
Lux Magazine, Singapore

"25 New Fashion Faces to Watch."
British Vogue, London

"Indispensable for the multi-billion dollar industry"

"Up-to-date news and strategy in the fashion sphere."
IHT, Paris

"A daily destination for fashion's most influential power players."
AnOther, London

"The thinking man's fashionista."
Elle.com, New York

"Frankly genius."
Grazia Daily, London

"An invaluable portal."
Lane Crawford, Hong Kong

"The thinking person's go-to fashion blog."
Flare.com, Toronto

"Steadily gaining a genuine podium."
NYmag.com, New York

"A must-read blog for everyone in the fashion industry."
Independent, London

"Hugely influential."
The Star, Toronto

"Created as a blog…now an industry authority."
Vogue Italia, Milan

"For anyone with a keen interest in international retail."
Japan Times, Tokyo


Fast Company
February 2015
New York Times
October 2014
Fantastic Man
September 2014
March 2014
Paper Magazine
February 2014


The Business of Fashion

Imran Amed, Founder, CEO & Editor-in-Chief

Office of the CEO
Andres Pajon-Leite, Associate Director, Special Projects
Kate Vartan, Executive Assistant
Niamh Coombes, Assistant


Vikram Alexei Kansara, Editorial Director
Tim Blanks, Editor-at-Large
Robb Young, Global Markets Editor
Brian Baskin, Features & News Editor
Anouk Vlahovic, Deputy Managing Editor

Lauren Sherman, Chief Correspondent
Casey Hall, Asia Correspondent
Sarah Kent, Sustainability Correspondent
Rachel Strugatz, Beauty Correspondent
Chantal Fernandez, Correspondent
Laure Guilbault, Paris Correspondent
Chavie Lieber, Technology Correspondent
Cathaleen Chen, Senior Editorial Associate
Victoria Berezhna, Editorial Associate
Tamison O'Connor, Editorial Associate
Zoe Suen, Editorial Associate
Rachel Deeley, Mary Catherine Nanda, Amy-Laure Richards, Sophie Soar,
Editorial Apprentices

BoF China
Queennie Yang, Editorial Director
Christina Yao, Managing Editor
Denni Hu, Senior Editorial Associate
Aijing Wang, Sub Editor & Translator
Nino Tang, Editorial Associate
Miaomiao Zhang, Editorial Apprentice
Irina Li, Editorial Apprentice

Contributing Editors & Columnists

Susanna Lau, Pierre Mallevays, Colin McDowell, Sarah Shannon, Luca Solca

Sarah Brown, Robert Cordero, Amy Odell, John Ortved, Cheryl Wischhover

Nadine Bayle, Dan Thawley

Angelo Flaccavento

Doug Stephens

Bandana Tewari

Contributing Photographers

Kevin Trageser
Thomas Lohr

Art Direction & Design

Ed Walker, Design Director
Emiliano Melchiorre, Digital Product Designer

Joanna Zawadzka, Art Director
Chelsea Carpenter, Graphic Designer


Nick Blunden, Chief Commercial Officer
Christian Layolle, Global Head of Business Development
Johanna Stout, Global Head of Strategic Partnerships
Michael Alshooler, Global Head of Events & Experiential
Robin Mellery-Pratt, Associate Director, Content Strategy
Matthew Cullen, Senior Business Development Manager
Kizzy Thompson, Senior Business Development Manager
Amanda Dargan, Senior Commercial Analyst
Simon Lee, Senior Events Manager
Jael Fowakes, Partnerships Manager
Christabel Chan, Project Manager
Stephanie Halfmann, Speaker Relations Manager
Alex Rowe, Business Development Manager
Hannah Ryan, Business Development Manager
Laura Bateman, Customer Success Associate
Alexander Holder, Customer Success Associate

North America
Joan Cheng, Managing Director
Matthew Orley, Business Development Director
Lily Mummert, Business Development Manager
Silke Schroeder, Business Development Manager
Jeremy Vargas, Business Development Manager
Asher Salik, Sales Development Representative

Alexandra Billet, Senior Business Development Manager, France


Sarah del Corral, Head of Growth Marketing
Chungaiz Khan Mumtaz, Head of Brand Marketing
Michael Edelmann, Director, Brand & Communication
Sarah Isle, Senior Marketing Manager, BoF Professional
Sophie Tanner, Marketing Manager, BoF Careers
Amy Warren, Marketing Manager, BoF Education
Sebastian Law, Marketing Copywriter
Jessica Hall, Social Media Editor
Punam Vyas, Social Media Editor
Nicole Farrugia, Senior Marketing Associate, BoF Professional

Venetia van Hoorn Alkema, Associate Director, Multimedia Content
Yara Heine, Producer, Multimedia Content


Arsalaan Hyder, Chief Operating Officer
Alvin Chan, Senior Director, Legal
Olivia Johnson, Senior Director, BoF Education
Piers Hopkins, Country Manager, BoF China
Hannah Crump, Senior Course Designer, BoF Education
Est Donnelly, Production Manager, BoF Education


Hailey Wojcik, Global Head of People
Juliet Clark, People Director
Paul Henthorne, Director of Talent
Sarah Mandeville, Senior Talent Acquisition Specialist
Hannah McLennan, People Generalist
Isabelle Schoo, Office Manager, London
Tobi Idowu, Office Manager, New York


Fraser Park, Chief Financial Officer
Rachel Lochery, Head of Commercial Finance
Liya Dashkina, Financial Controller
Helen Orayinka, Commercial Finance Analyst
Kristina Moritiwon, Finance Associate

Product & Technology

Walter Badillo, Chief Technology Officer
Emily Penny, Head of Product
Damjan Znidarsic, Technology Director

Alexander Bond, Associate Product Director
Adam Flint, Associate Product Director
Jatinder Thandi, Senior Product Manager
Emily Chambers, Product Manager
Natalie Mugavero, Product Manager
Tala Esber, Product Manager
Thomas Wade, Product Manager

Amar Parmar, Senior Web Application Engineer, Team Lead
Taishi Miura, Web Application Engineer
Luis Angulo, Web Application Engineer
Iuli Dercaci, Web Application Engineer
Liam Trayler, Customer Experience Manager
Jade Man, Customer Experience Service Executive
Keven Bobby Blanco, IT Manager

Moray House, 23-31 Great Titchfield Street - 6th Floor, London W1W 7PA United Kingdom


Ethics Policy

The Business of Fashion’s core mission is to open, inform and connect the global fashion industry. At the core of this mission is our dedication to creating, curating and distributing high-quality news and analysis. We do this with complete editorial independence, free from investor influence, commercial pressures or personal bias. Here is an outline of our business model and the measures we take to maintain our integrity.


The Business of Fashion derives the majority of its revenue from users who subscribe to BoF Professional, our paid news and analysis product, which means we are first and foremost accountable to our readers. We also generate revenue from users who pay for access to events like BoF VOICES and commercial partners which advertise, sponsor events or pay for services associated with BoF Careers, our platform for jobs and career advice.


Our journalism is rooted in balanced reporting, fairness and integrity.

We do not take payments of any kind in return for editorial coverage.

We do not adjust editorial content to the wishes or interests of commercial partners, shareholders or other financial backers, nor do we avoid covering subjects that may be sensitive for commercial partners, shareholders or other financial backers.

All investors have signed shareholders’ documentation guaranteeing BoF’s complete editorial independence.

All advertising content must be clearly distinguishable from editorial content. As such, all sponsored content or other “native advertising” content must prominently display the following disclaimer: “Sponsored Content.”

All sponsored content or other “native advertising” content created on behalf of commercial partners is done so by BoF’s commercial team.

BoF correspondents have no involvement in the creation of advertising content.

BoF correspondents are governed by conflict-of-interest guidelines ensuring there is absolutely no overlap between their coverage and any personal financial activity.

BoF correspondents do not accept gifts in return for coverage.

The one exception to this rule is travel for the purposes of facilitating editorial coverage. In such cases, the fact that the trip was paid is always disclosed.

BoF correspondents who plagiarise or knowingly provide false information for publication are not tolerated.