About Us

The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is frequently described as “indispensable,” “required reading” and “an addiction.”

Founded in 2007 by Imran Amed, a fashion business advisor, writer and digital entrepreneur, The Business of Fashion began as a project of passion, aiming to fill the void for an informed, analytical and opinionated point of view on the fashion business.

Today, the website has grown to leverage a network of savvy writers and fashion insiders in style capitals around the world, delivering fashion business intelligence on emerging designers, disruptive technologies and global brands that are making their mark on the industry at a time of unprecedented change.

A sample of quotes from the industry's press coverage:

"The Economist of Fashion."
Macleans Magazine, Toronto

"100 Most Influential Men in Britain."
British GQ, London

"50 Most Influential Global Indians."
Indian GQ, Mumbai

"In the jungle of fashion blogs, BoF stands out as a success story."
Le Monde, Paris

"The Blog Power List."
Net-a-Porter, London

"The New Voice of Fashion."
Lux Magazine, Singapore

"25 New Fashion Faces to Watch."
British Vogue, London

"Indispensable for the multi-billion dollar industry"

"Up-to-date news and strategy in the fashion sphere."
IHT, Paris

"A daily destination for fashion's most influential power players."
AnOther, London

"The thinking man's fashionista."
Elle.com, New York

"Frankly genius."
Grazia Daily, London

"An invaluable portal."
Lane Crawford, Hong Kong

"The thinking person's go-to fashion blog."
Flare.com, Toronto

"Steadily gaining a genuine podium."
NYmag.com, New York

"A must-read blog for everyone in the fashion industry."
Independent, London

"Hugely influential."
The Star, Toronto

"Created as a blog…now an industry authority."
Vogue Italia, Milan

"For anyone with a keen interest in international retail."
Japan Times, Tokyo


Fast Company
February 2015
New York Times
October 2014
Fantastic Man
September 2014
March 2014
Paper Magazine
February 2014


The Business of Fashion

Imran Amed, Founder, CEO & Editor-in-Chief

Andres Pajon-Leite, Senior Executive Assistant to Founder & CEO


Vikram Alexei Kansara, Editorial Director
Tim Blanks, Editor-at-Large
Lauren Sherman, Chief Correspondent
Robb Young, Global Markets Editor
Brian Baskin, Features & News Editor
Anouk Vlahovic, Senior Editorial Manager
Chantal Fernandez, Correspondent
Cathaleen Chen, Senior Editorial Associate
Kati Chitrakorn, Senior Editorial Associate
Christopher Morency, Editorial Associate
Tamison O'Connor, Editorial Associate
Denni Hu, Editorial Associate, BoF China
Aijing Wang, Sub Editor & Translator, BoF China
Tianwei Zhang, Editorial Associate, BoF China
Victoria Berezhna, Editorial Apprentice
Kristina Ezhova, Editorial Apprentice

Contributing Editors & Columnists

Alexandra Shulman, LONDON
Colin McDowell, LONDON
Luca Solca, LONDON
Pierre Mallevays, LONDON
Susanna Lau, LONDON
Sarah Shannon, LONDON
Sarah Brown, NEW YORK
Amy Odell, NEW YORK
Robert Cordero, NEW YORK
Hayley Phelan, NEW YORK
John Ortved, NEW YORK
Dan Thawley, PARIS
Angelo Flaccavento, MILAN
Doug Stephens, TORONTO
Bandana Tewari, MUMBAI

Contributing Photographers

Kevin Trageser
Thomas Lohr


Nick Blunden, Chief Commercial Officer
Kayvan Salmanpour, President, North America
Michael Alshooler, Events Director
Sarah Guttridge, Director of Creative Partnerships
Christian Layolle, European Business Development Director
Johanna Stout, Business Development Director
Robin Mellery-Pratt, Senior Content Strategist
Kizzy Thompson, Senior Business Development Manager
Matthew Cullen, Business Development Manager
Amanda Dargan, Customer Success Manager
Lily Mummert, Business Development Manager, North America
Alex Rowe, Business Development Manager
Hannah Ryan, Business Development Manager
Jael Fowakes, Events Associate


Jennifer Pasiakos, Head of Marketing
Emma Clark, Senior Producer, Video & Audio
Michael Edelmann, Senior Marketing Manager
Sarah Isle, Growth Marketing Manager
Jessica Hall, Social Media Associate
Yara Heine, Junior Producer (Video & Audio)
Amy Warren, Growth Marketing Associate


Arsalaan Hyder, Chief Operating Officer
Rachel Lochery, Head of Finance
Olivia Johnson, Senior Manager, BoF Education
Alvin Chan, Legal Counsel
Piers Hopkins, Country Manager, BoF China
Helen Orayinka, Finance Associate


Hailey Wojcik, Head of People
Paul Henthorne, Senior Talent Manager
Hannah McLennan, Office Manager
Kate Vartan, Assistant — Office of the CEO

Product & Technology

Walter Badillo, Chief Technology Officer
Emily Penny, Head of Product
Sebastjan Stadler, Head of Engineering
Alexander Bond, Senior Product Manager
Adam Flint, Senior Product Manager
Amar Parmar, Senior Software Engineer
Simon John Reece, Senior Product Manager
Taishi Miura, Software Engineer
Einari Naukkarinen, Software Engineer
Liam Trayler, Customer Experience Manager
Geoffrey Barlow, IT Manager & Data Engineer


Ed Walker, Design Director
Jan-Nico Meyer, Senior Designer
Juan Escallon, Product Designer

Moray House, 23-31 Great Titchfield Street - 6th Floor, London W1W 7PA United Kingdom