About Us

The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is frequently described as “indispensable,” “required reading” and “an addiction.”

Founded in 2007 by Imran Amed, a fashion business advisor, writer and digital entrepreneur, The Business of Fashion began as a project of passion, aiming to fill the void for an informed, analytical and opinionated point of view on the fashion business.

Today, the website has grown to leverage a network of savvy writers and fashion insiders in style capitals around the world, delivering fashion business intelligence on emerging designers, disruptive technologies and global brands that are making their mark on the industry at a time of unprecedented change.

A sample of quotes from the industry's press coverage:

"The Economist of Fashion."
Macleans Magazine, Toronto

"100 Most Influential Men in Britain."
British GQ, London

"50 Most Influential Global Indians."
Indian GQ, Mumbai

"In the jungle of fashion blogs, BoF stands out as a success story."
Le Monde, Paris

"The Blog Power List."
Net-a-Porter, London

"The New Voice of Fashion."
Lux Magazine, Singapore

"25 New Fashion Faces to Watch."
British Vogue, London

"Indispensable for the multi-billion dollar industry"

"Up-to-date news and strategy in the fashion sphere."
IHT, Paris

"A daily destination for fashion's most influential power players."
AnOther, London

"The thinking man's fashionista."
Elle.com, New York

"Frankly genius."
Grazia Daily, London

"An invaluable portal."
Lane Crawford, Hong Kong

"The thinking person's go-to fashion blog."
Flare.com, Toronto

"Steadily gaining a genuine podium."
NYmag.com, New York

"A must-read blog for everyone in the fashion industry."
Independent, London

"Hugely influential."
The Star, Toronto

"Created as a blog…now an industry authority."
Vogue Italia, Milan

"For anyone with a keen interest in international retail."
Japan Times, Tokyo


Fast Company
February 2015
New York Times
October 2014
Fantastic Man
September 2014
March 2014
Paper Magazine
February 2014


The Business of Fashion

Imran Amed, Founder, CEO & Editor-in-Chief

Office of the CEO
Kate Vartan, Executive Assistant
Niamh Coombes, Assistant


Vikram Alexei Kansara, Editorial Director
Tim Blanks, Editor-at-Large
Robb Young, Global Markets Editor
Sarah Schijen, Features and News Editor
Anouk Vlahovic, Deputy Managing Editor
Hannah Crump, Senior Course Designer

Sarah Kent, Sustainability Correspondent
Tamison O’Connor, Senior Editorial Associate
Victoria Berezhna, Editorial Associate
Zoe Suen, Editorial Associate
Rachel Deeley, Aminah Khan, Daphne Milner, Editorial Apprentices

Laure Guilbault, Paris Correspondent

New York
Brian Baskin, Features and News Editor
Lauren Sherman, Chief Correspondent, New York
Rachel Strugatz, Beauty Correspondent
Chantal Fernandez, Correspondent
Chavie Lieber, Correspondent
Cathaleen Chen, Senior Editorial Associate
MC Nanda, Editorial Apprentice

BoF China
Queennie Yang, Editorial Director
Christina Yao, Managing Editor
Aijing Wang, Editorial Associate
Nino Tang, Editorial Associate
Jing Wang, Editorial Associate
Irina Li, Editorial Apprentice
Sharon Zhou, Editorial Apprentice

Contributing Editors & Columnists

Susanna Lau, Pierre Mallevays, Colin McDowell, Sarah Shannon, Luca Solca

Sarah Brown, Robert Cordero, Amy Odell, John Ortved, Cheryl Wischhover

Nadine Bayle, Dan Thawley

Angelo Flaccavento

Doug Stephens

Bandana Tewari

Contributing Photographers

Kevin Trageser
Thomas Lohr


Olivia Howland, Head of Studio

Robin Mellery-Pratt, Director of Content Strategy
Sebastian Law, Marketing Copywriter
Sophie Soar, Content Strategy Associate

Chelsea Carpenter, Senior Graphic Designer

Venetia van Hoorn Alkema, Associate Director, Multimedia Content
Yara Heine, Multimedia Creative

Est Donnelly, Senior Production Manager
Christabel Chan, Project Manager
Jael Fowakes, Partnerships Manager


Nick Blunden, Chief Commercial Officer
Erinn Collier, Head of Organisations
Christian Layolle, Global Head of Business Development
Johanna Stout, Global Head of Strategic Partnerships
Michael Alshooler, Global Head of Events and Experiential
Piers Hopkins, Director, Business Development and Operations, BoF China
Matthew Cullen, Associate Business Development Manager
Stephanie Halfmann, Senior Manager, Special Relations
Kizzy Thompson, Senior Business Development Manager
Amanda Dargan, Senior Commercial Analyst
Simon Lee, Senior Events Manager
Alex Rowe, Business Development Manager
Hannah Ryan, Business Development Manager
Renata Xiao, Business Development Manager, BoF China
Laura Bateman, Customer Success Associate
Alexander Holder, Customer Success Associate

New York
Joan Cheng, Managing Director, North America
Lily Mummert, Senior Business Development Manager, Strategic Partnerships
Silke Schroeder, Business Development Manager
Jeremy Vargas, Business Development Manager
Asher Salik, Sales Development Representative

Alexandra Billet, Senior Business Development Manager, France


Sarah del Corral, Chief Marketing Officer
Michael Edelmann, Marketing Director
Sarah Isle, Senior Marketing Manager
Sophie Tanner, Marketing Manager
Amy Warren, Marketing Manager
Liam Trayler, Customer Experience Manager
Jessica Hall, Social Media Editor
Punam Vyas, Social Media Editor
Nicole Farrugia, Senior Marketing Associate
Jade Man, Customer Service Executive


Arsalaan Hyder, Chief Operating Officer
Hailey Wojcik, Global Head of People
Alvin Chan, Senior Director, Legal
Juliet Clark, People Director
Paul Henthorne, Director of Talent
Sarah Mandeville, Senior Talent Acquisition Specialist
Hannah McLennan, People Generalist
Tobi Idowu, Office Manager
Isabelle Schoo, Office Manager


Fraser Park, Chief Financial Officer
Rachel Lochery, Head of Commercial Finance
Liya Dashkina, Financial Controller
Helen Orayinka, Commercial Finance Analyst
Kristina Moritiwon, Finance Associate

Product & Technology

Walter Badillo, Chief Technology Officer
Emily Penny, Head of Product
Fabio Montagna, Product Director
Damjan Znidarsic, Technology Director

Alexander Bond, Associate Product Director
Adam Flint, Associate Product Director
Emily Chambers, Senior Product Manager
Jatinder Thandi, Senior Product Manager, Business Intelligence
Natalie Mugavero, Product Manager
Tala Esber, Product Manager
Thomas Wade, Product Manager

Amar Parmar, Senior Software Engineer / Team Lead
Taishi Miura, Software Engineer
Luis Angulo, Software Engineer
Iuli Dercaci, Software Engineer
Keven Bobby Blanco, IT Manager

Ed Walker, UX Director
Emiliano Melchiorre, Digital Product Designer

Moray House, 23-31 Great Titchfield Street - 6th Floor, London W1W 7PA United Kingdom


Ethics Policy

The Business of Fashion’s core mission is to open, inform and connect the global fashion industry. At the core of this mission is our dedication to creating, curating and distributing high-quality news and analysis. We do this with complete editorial independence, free from investor influence, commercial pressures or personal bias. Here is an outline of our business model and the measures we take to maintain our integrity.


The Business of Fashion derives the majority of its revenue from users who subscribe to BoF Professional, our paid news and analysis product, which means we are first and foremost accountable to our readers. We also generate revenue from users who pay for access to events like BoF VOICES and commercial partners which advertise, sponsor events or pay for services associated with BoF Careers, our platform for jobs and career advice.


Our journalism is rooted in balanced reporting, fairness and integrity.

We do not take payments of any kind in return for editorial coverage.

We do not adjust editorial content to the wishes or interests of commercial partners, shareholders or other financial backers, nor do we avoid covering subjects that may be sensitive for commercial partners, shareholders or other financial backers.

All investors have signed shareholders’ documentation guaranteeing BoF’s complete editorial independence.

All advertising content must be clearly distinguishable from editorial content. As such, all sponsored content or other “native advertising” content must prominently display the following disclaimer: “Sponsored Content.”

All sponsored content or other “native advertising” content created on behalf of commercial partners is done so by BoF’s commercial team.

BoF correspondents have no involvement in the creation of advertising content.

BoF correspondents are governed by conflict-of-interest guidelines ensuring there is absolutely no overlap between their coverage and any personal financial activity.

BoF correspondents do not accept gifts in return for coverage.

The one exception to this rule is travel for the purposes of facilitating editorial coverage. In such cases, the fact that the trip was paid is always disclosed.

BoF correspondents who plagiarise or knowingly provide false information for publication are not tolerated.