Ferdinando Verderi is the creative director of Vogue Italia, having been appointed following the departure of Giovanni Bianco in May 2019. Verderi’s first issue for Vogue Italia launched in July 2019. His modern approach to fashion and communication has left the industry hungry to follow his development at the fashion title.
Verderi’s inaugural issue of Vogue Italia chose DNA as the theme, aiming to cast a light on the meanings of identity, heritage and family origins in today’s multicultural world. Models Gigi Hadid , Karen Elson and Imaan Hammam featured on three different covers and were interviewed to discuss their origins, having taken DNA tests.
Verderi has led global creative and strategic direction on brands that range from Google to Diet Coke, and partnered with brands including Chanel, Versace, Adidas Originals and Alexander Wang . His work with Adidas, created with his team at creative agency Johannes Leonardo, coincided with unprecedented company growth and is widely praised.
He has received awards at the Cannes International Festival of Creativity, as well as the D&AD and Clio Awards, where he was the most awarded creative in the fashion and beauty prestige category for two seasons running.