For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

{alt missing} helenabordon.com

Helena Bordon

Founder, helenabordon.com

The prolific style blogger spent a year in New York and interned at Valentino before returning to her native Brazil, where she commands a large fanbase

Biography

A popular Brazilian socialite and fashion blogger, Helena Bordon co-founded Brazilian high street fashion chain 284 alongside childhood friends Bernardino, Luciana and Marcela Tranchesi. Styling a hip, urban aesthetic, 284 was created to cater to Brazil’s burgeoning young, fashion-conscious market, offering a range of men's and women’s collections, accessories and footwear.

Modelled on fast-fashion retailers, the chain updates its product offerings every fifteen days with Bordon actively involved in overseeing the creative identity and style direction of the collections, ensuring up-to-date global trends are reflected in the brands designs. Since its launch in 2008, 284 has opened 7 stand-alone stores and hosts concessions in over 22 multi-brand locations. The brand has also entered into creative collaborations with high profile figures such as Naomi Campbell , who styled a Black Panther range exclusively for the young label.

As the daughter of Donata Meirelles, former creative director of Brazilian high-fashion boutique Daslu — from which the 284 brand name is derived — Bordon spent her formative years learning essential buying tips and engaging closely with fashion teams and retailers. Prior to setting up 284, Bordon briefly moved to London to undertake a course in business administration at the American Intercontinental University, subsequently moving to New York, where she secured a position as an intern at Valentino.

An avid fashion follower, Bordon regularly updates her own blog helenabordon.com, offering style, travel and beauty tips and amassing a regular following from locals. In August 2013, Bordon unveiled her first creative collaboration for upmarket concept store LOOL with a limited-edition jewellery range, and in 2015 launched her own eyewear line By Helena Bordon.

Career

helenabordon.com

helenabordon.com

Founder

Vital Statistics

Nationality

Brazil

Location
Brazil
Member since
2013

Similar Profiles

Leandra Medine

Founder, Man Repeller

Stella Bugbee

Styles Editor, The New York Times

Franca Sozzani

1950 - 2016

Joe Zee

Stylist, Journalist & Producer


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

Presented by Snapchat