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Irwan Danny Mussry

Director & Chief Executive, Time International

What is the BoF 500?

The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.


As president and chief executive at Time International, the businessman has introduced a number of luxury brands into Indonesia, including Chanel, Fendi, Berluti, Rolex, Cartier and Chopard. The company boasts over 100 stores, including franchise boutiques and concept stores, throughout the nation, and holds exclusive retailing rights to a number of high-profile labels.

Time International prides itself on being Indonesia’s world class curator and cultivator of leading luxury labels. Its latest fashion venture, Project X, is stockist to more than 20 global brands.

A key part of the business is its wholesale distribution of luxury and high-fashion timepieces to independent retailers across the region. Today, their portfolio includes: Gucci, Breitling, Tag Heuer, Emporio Armani, Fossil and Michael Kors .

Time International also produces The Time Place Magazine, Indonesia’s leading watch publication.


Time International

Time International

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