Brazilian executive José Auriemo Neto serves as chairman and chief executive of JHSF Participacoes SA, a real estate company focused on the development of commercial and residential properties within Brazil. Along with overseeing the brand’s interests in office buildings, hotels and public developments, Auriemo Neto also administers the group’s extensive shopping and retail portfolio which, along with the prominent Cidade Jardim shopping complex in São Paulo, also includes the Metrô Tucuruv, the Bela Vista in Salvador and the Ponta Negra shopping centre in Manaus. A further two developments in the Sao Paulo district are also currently under construction in recognition of Brazil's growing economic market.
In 2009 Auriemo Neto also oversaw the group’s first venture into retail, signing exclusive partnership agreements with Hermes, Pucci and Jimmy Choo and opening the luxury brands first retail outlets in the JHSF owned Cidade Jardim shopping complex. In 2012 the group also secured a partnership with Valentino, launching the first Valentino and RED Valentino stores in Brazil.
An alumnus of the Fundação Armando Álvares Penteado (FAAP) University in São Paulo, Auriemo Neto first began working for JHSF in 1993. In 1997 the budding executive founded the group’s services department in by creating the parking lot management company Parkbem. Following the success of the services department, in 1998 Auriemo Neto secured the rights to develop the group’s first shopping destination, the Shopping Santa Cruz, overseeing its successful development.