Brazilian executive José Auriemo Neto serves as chairman and chief executive officer of JHSF Participacoes SA, a real estate company focused on the development of commercial and residential properties within Brazil. Along with overseeing the brand’s interests in office buildings, hotels and public developments Auriemo Neto also administers the groups extensive shopping and retail portfolio which, along with the prominent Cidade Jardim shopping complex in Säo Paulo, also includes the Metrô Tucuruv, the Bela Vista in Salvador and the Ponta Negra shopping centre in Manaus. A further two developments in the Sao Paulo district are also currently under construction in recognition of Brazils growing economic market.
In 2009 Aureimo Neto also oversaw the group’s first venture into retail, signing exclusive partnership agreements with Hermes, Pucci and Jimmy Choo and opening the luxury brands first retail outlets in the JHSF owned Cidade Jadrim shopping complex. In 2012 the group also secured a partnership with Valentino, launching the first Valentino and R.E.D. Valentino stores in Brazil.
An alumnus of the Fundação Armando Álvares Penteado (FAAP) University in Sao Paulo, Auriemo Neto first began working for JHSF in 1993. In 1997 the budding executive foundied the group’s services department in by creating the parking lot management company Parkbem. Following the success of the services department, In 1998 Auriemo Neto secured the rights to develop the group’s first shopping destination, the Shopping Santa Cruz, overseeing its successful development.