In the early 1990s, British model Kate Moss debuted with a series of high profile and highly controversial advertising campaigns and quickly became the defining figure for a decade. She fronted a grungy, street-wear inspired aesthetic dubbed ‘heroin-chic’ and prompted the return of the waif look following an era of the ‘supermodel’.
Scouted by Sarah Doukas of Storm Model Management at JFK International Airport in 1988, Moss, then 14, was immediately signed to the acclaimed talent agency and was shot by legendary British photographer Corinne Day for The Face in 1990; the editorial launched her career. At 18, Moss became the face of Calvin Klein , starring in the infamous Obsession perfume advertisements and the black and white underwear campaigns alongside actor and musician Mark Wahlberg.
The rising model landed her first British Vogue cover in 1993 and by 2012 had shot her 32nd cover for the coveted fashion publication, becoming the only model to achieve such an accolade. Moss’s prolific career continued on an upward trajectory following her early ‘90s success until 2005, when a drug scandal saw her dropped as the face of brands such as Burberry, Chanel and H&M . Moss retained several working relationships with brands such as Dior and in 2006, following a year-long sabbatical, she returned to the fashion scene entering arguably her most successful career period to date. Moss earned an estimated £9 million in 2007, designed a capsule collection for Topshop, and won the ‘Model of the Year’ award at British Fashion Awards in November 2006.
The much-watched style maven has overseen a career that has encompassed design, business and musical projects alongside modelling. She has launched a series of namesake cosmetics and fragrances and in 2012, placed in second on Forbes magazine’s list of top earning models. Still a leading fashion model more than twenty years since the start of her career, in 2013 Moss appeared in campaigns for a number of brands including Versace, Rag & Bone and Vivienne Westwood .
Famed as much for her personal life as her career, Moss has become a cultural icon to many, serving as a muse to artists such as Mark Quinn, Lucien Freud and Chuck Close. She regularly sparks trends based on her sartorial choices and has also appeared in several music videos for the likes of Johnny Cash, The White Stripes and Primal Scream.
In April 2016, Moss took the industry by surprise when she left Storm Models after 27 years. In September it was announced that Moss is launching her own talent management agency: Kate Moss Agency. The agency will work with a handful of as-yet unnamed talents and represent them as models. Moss' small team includes Lucy Baxter, her longtime booking agent, who also left Storm earlier this year.
The supermodel-turned-businesswoman also announced she would be expanding the Kate Moss lifestyle brand with a string of new collaborations and projects set to roll out in late 2016. The move is a natural extension of her previous work for the likes of Topshop, Longchamp and Equipment, all of whom have banked on her brand power, working with her during her time at Storm to launch new products bearing her name.