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Mizuyo Yoshida

President, Steady Study PR

What is the BoF 500?

The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.


Mizuyo Yoshida is the president of PR agency Steady Study, which she founded in 2000. Her client list includes Thom Browne , Alexis Mabille, See by Chloé, Emilio Pucci, Maison Kitsuné and Pierre Hardy .

Over the last decade, Yoshida established her agency as the go-to for brand’s entering the Japanese market. Yoshida previously represented Christian Dior, Azzaro, Céline, H&M, Marni, Raf Simons and Stephen Webster, prior to the brands taking on regional in-house PR personnel.

The agency has other arms including artist management, events and consultancy. Yoshida’s team is regularly called upon to stage fashion shows, strategise for advertising campaigns and create market reports on Japan for her clientele.

Steady Study states: “We believe in the importance of brand development in the market and creating added value to products. With an extensive network among press as well as other fields, we assure the most effective accomplishment and enhancement of brand image.”


Steady Study PR

Steady Study PR


2000 - Present

Tokyo, Japan

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