Troy Young is the newly appointed president of Hearst’s magazine division, overseeing over 300 print editions and 240 digital brands globally. He succeeds David Carey , who hired him as president of Hearst Magazines Digital Media in 2013, where Young has revamped the company’s approach to content, platform and monetisation.
Prior to joining Hearst, Young was president of Say Media and also held several executive positions at Omnicom’s digital agency Organic, including the role of chief experience officer, where he advised on strategy and created award-winning work for clients including American Express, Virgin Mobile, Sirius XM, Chrysler and Bank of America. He has held numerous advisory roles with digital media, mobile and commerce companies and currently serves on the boards of the Interactive Advertising Bureau (IAB) and Digital Content Next (DCN).
When Young first arrived at Hearst, the company’s portfolio attracted 63 million online unique visitors. Five years later, the company’s traffic has grown to 108 million visitors a month, accounting for one-third of the magazine’s division revenue. He reimagined Hearst’s digital portfolio by establishing digital teams for each brand that operate independently from print publications.
"I think the way we work between digital and print in this next chapter will change," Young told BoF. He said he expected the divisions to become "more complementary" without compromising the structure he has already built.
In 2015, Young was named Adweek’s Magazine Executive of the Year. In 2014, Young was inducted to Min’s Digital Hall of Fame, and in 2013 he was named to the Folio 100, a list of the most influential and impactful media professionals of the year.