Fashion designer and street-style icon Vika Gazinskaya launched her namesake label in Moscow in 2006. The label quickly attracted attention and a "demi-couture" designation for its voluminous structured designs, whimsical patterns, hand-stitched details and use of luxurious materials, sourced from suppliers in Italy and France. Gazinskaya’s prominence as part of Russia’s uber-elite fashion clique (alongside Miroslava Duma and Ulyana Sergeenko ) and being a regular fixture on style blogs such as The Sartorialist and Tommy Ton 's Jak & Jil also helped to raise the label’s profile. In 2010, the Russian designer secured a window installation at Parisian concept store Colette during Paris Fashion Week. In 2012, Gazinskaya was nominated as one of six finalists for the prestigious ANDAM fashion award.
Gazinskaya began her career in design in the late 1990s, enrolling in Moscow State University to study fashion design. In 2002, she was awarded an internship position at L’Officiel Russia through a local competition held by the Russian Silhouette Charity Foundation. Soon after, Gazinskaya secured a permanent role as fashion assistant and stayed at the magazine for three years, working under then editor-in-chief Eveline Khromchenko. In 2004 Gazinskaya struck out on her own as a freelance fashion designer, before launching her own label in 2006 through an initial collaboration with Californian artist Bart Dorsa.
The label is currently stocked in luxury boutiques such as Fivestory in New York and Symphony in Dubai, as well as online at Net-a-Porter, MatchesFashion, Farfetch and Moda Operandi . In 2017, Gazinskaya celebrated the ten-year anniversary of her brand and continues to produce collections every season.