Alex Box is creative director of cosmetics brand Illamasqua and one of the makeup industry’s most creative artists. Known for her challenging, dramatic and surreal makeup looks, Box has collaborated with some of the industry’s biggest designers and publications.
Box studied at London’s Chelsea College of Art & Design, and continues to make a distinction between her work as an artist who works with makeup and makeup artists. “Art and craft are symbiotic, I still have that work ethic of an artist, where it needs to be laboured — you need to see the labour of it for it to have the weight and preciousness."
Box’s studies gave her the opportunity to make installations, experiment with prosthetics and join London’s creative scene, in what was a formative period for the artist. “It honed my feeling about how you can actually change and manipulate the face — and it was just like my painting, only in this case the canvas was alive.”
Box’s work has been featured in Vogue, Stylist, Numéro, W, AnOther, Dazed & Confused and i-D. In her roles as a makeup director, Box has designed runway looks for a roster of international design houses and designers, including Chanel, Gareth Pugh , Stella McCartney , Alexander McQueen and Vivienne Westwood . A book of her work, photographed by Rankin, was released in 2010. In 2016, she was appointed beauty editor of Berlin-based cult fashion magazine King Kong.