Acclaimed fashion photographer David Sims was initially known for the stark modernism, plain backdrops and the graphic posing in his work. In later years he would begin to capture movement in his photographs. American Vogue remarked that Sims' work was “setting a new standard” for fashion photography.
Sims over the years has contributed to the most influential fashion publications in the world, including US and French Vogue, W magazine, The Face, i-D, L'Uomo Vogue, Arena Homme Plus, Vogue Homme International and Dazed & Confused. The photographer signed an exclusive retainer with US Harper’s Bazaar for 2000 and 2001. His numerous commercial clients represent fashion’s biggest players: Prada , Givenchy, Valentino, Stella McCartney, Salvatore Ferregamo, Louis Vuitton and Alexander Wang , among many more.
Sims began his editorial career in 1985 shooting for i-D, having assisted photographers Robert Erdmann and Norman Watson when he left school. Sims' commercial break came when he was called upon to shoot Calvin Klein and CK’s 1993 campaigns featuring Kate Moss . Calvin Klein sought a more modern aesthetic to suit his minimalist designs.
A second globally recognised campaign, for Yohji Yamamoto in 1995, would cement Sims’ reputation and lead to him being named Photographer of the Year in 1996 at the International Festival of Photography, beating Mario Testino , Craig McDean , Steven Meisel , Juergen Teller and David LaChapelle. That same year he would shoot his first cover, for i-D, again featuring Kate Moss .
Sims lives in London with his partner Luella Bartley; the couple have three children together.'