Andrea Panconesi is chief executive of Luisa Via Roma , the Florentine stores famous for a razor sharp edit and market-leading merchandising. The store’s online arm receives four million hits a month and stocks 500 designers, whose collections are highly curated.
Panconesi believes that “it is our duty and our most important mission to choose what we consider to be the best designers at the moment, both new talent and established designers, and to select out of their collections what we believe are the best pieces, the most important pieces.”
Panconesi has worked hard to nurture links between the virtual and physical arms of Luisa Via Roma, founding the twice-annual Firenze Forever blogger festival. "We invite all the most influential bloggers from all over the world, to come and join us here in Florence. We provide them with makeup artists, hairdressers, photographers and models so that they can shoot professional work, with the new collections, before everybody else."
Panconesi’s success at Luis Via Roma is partly down to the stores’ strident independence. “We are not partisan, if we don’t like it, we don’t buy it and we don’t promote it. It is the selection that we believe is the best selection of each different collection.”