Aneeth Arora is one of India’s most respected young designers and the creative mastermind behind the internationally stocked label Péro.
Combining traditional Indian textiles with a western design sensibility, Arora’s womens, mens and children's label has garnered international appeal, stocking in 20 countries and showing at Pitti Uomo 89 and Pitti Bimbo 85.
Launched in 2008, Péro — which means “to wear” in Marwari, a dialect of Rajasthan — is based in New Delhi. The emphasis on traditional handicraft is a result of Arora’s textile background. “At Péro, we care deeply about how cloth feels against skin and we go to great lengths to make our fabrics,” she told Elle India in 2016. “A Péro woman is someone who is sensitive to what she is wearing and we respect that.”
Arora studied at India’s National Institute of Fashion Technology and completed her masters at the National Institute of Design, where she explored her passion for textile design and developed traditional methods of dyeing, weaving and embroidering that she continues to use in her work today. She also cites the mentorship of acclaimed Indian designer Sabyasachi Mukherjee as key to the development of her brand.
With an emphasis on sustainability, the designer launched Péro Upcycle in 2015, a service in which Péro artisans breathe new life into clients’ clothing by applying embroidery and embellishments to them in the distinctive Péro style.
“Arora has demonstrated an immaculate understanding of both the craft that she pursues and the business behind it, giving her a unique credibility among her peers and colleagues,” designer Raghavendra Rathore told Forbes India in 2017.
Arora was the winner of the British Fashion Council ’s Young Fashion Entrepreneur Award 2011. In October 2018, in a bid to promote sustainability, her Péro collection opened Lotus Make-Up India Fashion Week. Arora was also awarded India's Ministry Of Textiles' Threads Of Excellence Award, along with contemporaries Rajesh Pratap Singh and Rahul Mishra .