A specialist in industrial property law, Audrey-Laure Bergenthal dropped out of a master’s degree at Harvard before turning to fashion. She saw an opportunity in sizing and sampling within the industry, and in 2010 set up Euveka, a company specialising in robotic technologies.
Bergenthal says she was inspired by her mother, who could never find dresses that fit. To understand if there was a market gap, she studied fashion design and interned at Lanvin’s subcontractors Lefranc Ferrant, as well as e-commerce site Zapa. Eventually, she launched Euveka in 2010.
The company specialises in robotic technologies and aims to satisfy the demands of the textile industry. Its star product is a mannequin that is driven by a design software and can adapt measurements on demand, changing from a size 36 to 46 and morphing into the desired shape in under two minutes. Once the garment’s prototype is created, the mannequin is able to discover any defects, thus working as a quality control tool.
The project is supported by LVMH through the Station F start-up campus in Paris. In 2017 Euveka won the ANDAM Innovation Prize.