Camille Miceli is the artistic director of Pucci. Her savvy commercial touch has brought fresh momentum to the Florentine label after previous attempts to boost growth struggled to take off.
Miceli was installed at Pucci in 2021, after luxury giant LVMH took full control of the brand. Working with Sidney Toledano , CEO of LVMH’s Fashion Group, Miceli re-emphasised Pucci’s roots in vacation-wear for fashionable jet-setters, leaning into resort-focused products sold at vacation-town boutiques, a strategy that was well-timed to seize on the post-Covid surge in holiday travel. She has since drawn a successful line between a YOLO (“you only live once”) spirit and Pucci’s heritage story.
Miceli is an LVMH insider who has worked for years at the group’s Dior and Louis Vuitton brands, helping to translate the runway visions of creative directors into playful — and highly saleable — accessories.
She began her career in the fashion industry in 1989 in the public relations team at Chanel, becoming ready-to-wear communication director at Louis Vuitton in 1997. In 2002, she moved into design and became Vuitton’s fashion jewellery creative director and fine jewellery consultant. She was appointed creative director for fashion jewellery and creative consultant for leather goods at Dior in 2009, returning to Louis Vuitton in 2014 to become accessories creative director before she took the artistic director role at Pucci.
Commenting on Miceli’s work for Pucci, Toledano told The Business of Fashion in 2023 that LVMH was ready to take the brand to the next level: “We have the right designer, and we have the right direction. You have to be pointing in the right direction before you push the button.”
