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Coco Capitán

Artist, Photographer

She has caught the attention of the industry with her distinctive artwork and idiosyncratic style as a photography, most notably the famed Gucci “Art Wall” murals.


Coco Capitán is a photographer and artist best known in the fashion world for her collaborations with Gucci.

Her work featured as part of Gucci’s “Art Wall” mural project in New York and Milan, creating slogans including “What are we going to do with all this future?” and “Common sense is not that common.” Her distinctive scrawled handwriting was also turned into a capsule collection for the luxury house and several pieces for its Autumn/Winter 2017 collection.

Capitán grew up in Spain, and moved to London aged 17 to study fashion photography at London College of Fashion . After freelancing for independent magazines and building her portfolio through a variety of photographic work, she was accepted into the Royal College of Art for a master’s degree, which she completed in 2016.

She has since shot campaigns for Gucci, Paco Rabanne, A.P.C, Mulberry, Miu Miu and Maison Margiela , with her style considered an influential contribution to a group of young women leading the “female gaze” movement in fashion photography. Alongside her work for brands, Capitán’s editorial portfolio includes work for Dazed, the New York Times magazine, Self Service, Zeit magazine and Another Man.

In 2015 the artist received The Photographers’ Gallery Fresh Faced and Wild Eyed award and in the Autumn of 2018 opened "Is It Tomorrow Yet?" at Seoul's Daelim Museum, her first solo show in Asia. This was followed in 2019 by another retrospective-style exhibition, "Coco Capitán: Busy Living," at Paris' Maison Européenne de la Photographie.


Royal College of Art

Royal College of Art

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United Kingdom
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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.