Francesca Bellettini was appointed chief executive of Yves Saint Laurent in July 2013. She joined the famous Parisian house, replacing Paul Deneuve, at a crucial time in its development. At the time Pinault, chairman of parent company Kering, was open about his wish that the house reach $1 billion dollars in sales and Bellettini played an integral role in achieving that goal. Having crossed the $1 billion in sales threshold in 2015, in the first quarter of 2016, sales at YSL were up 26.5 percent year on year on a constant exchange basis, hitting 269.3 million euros and making it the star performer in parent company Kering’s luxury portfolio.
Impressively the executive has maintained the house's upward trajectory despite the departure of its star creative director Hedi Slimane , who was succeeded by Anthony Vacarello in April 2016.
Bellettini joined Yves Saint Laurent from Bottega Veneta. Whilst at the Italian leather goods and ready-to-wear brand, also owned by Kering, Bellettini oversaw merchandising, visual display and communications and was instrumental in the brand’s repositioning and popularity in emerging markets.
Bellettini has extensive managerial experience in the fashion industry. Prior to Bottega Veneta, she was a merchandising director at Gucci, operations manager at Helmut Lang , and has also held various positions at Prada .
Bellettini holds a degree from Bocconi University in Milan and began her career as an investment banker in London, working for Goldman Sachs, Compass Partners and others.