Gaurav Gupta is the founder and creative director of his eponymous couture house, spanning both womenswear and menswear collections. Since launching his business in 2004, Gupta has dressed many international celebrities in his avant-garde couture creations. Among them are Cardi B , Megan Thee Stallion, Lizzo , Deepika Padukone , Priyanka Chopra , Aishwarya Rai, Jennifer Hudson, Saweetie, Kylie Minogue and Fan Bingbing . By 2023, Gupta’s thriving bridal and couture business had expanded to a network of five mono-brand boutiques across four cities in India. In the same year, the red-carpet favourite made his debut at the Haute Couture Week in Paris, after being invited by the Fédération de la Haute Couture et de la Mode to be a guest member of the organisation.
Gupta has been an innovator since graduating from Central Saint Martins in 2003 (he also holds a bachelor’s degree from the National Institute of Fashion Technology Delhi), and working in the London studio of designer Hussein Chalayan . After a stint at Cak textiles in Istanbul, he launched his own business in India. His signature is to merge indigenous Indian construction and embellishment techniques with otherworldly volumes and futuristic sculptural silhouettes. Gupta has been at the forefront of recent diversity and inclusivity movements in India, through both groundbreaking castings and presentations. In 2022, he described his design approach in an interview with Vogue India, saying: “I have always had a future primitive aesthetic… [and] an obsession with blending culture and art forms… It is an extreme couture process wherein we rework a single artwork multiple times which follows endless exploration and attention to detail.”