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Glen Luchford


The photographer has been helping Alessandro Michele reimagine Gucci by shooting its campaigns.


Glen Luchford helped launch Alessandro Michele ’s reimagining of Gucci when he shot the designer’s first campaign. His cinematic images took the brand away from the glossy, sexualised campaigns of Michele’s predecessor Frida Giannini and the Tom Ford era.

Luchford has developed a reputation for his dark, evocative portraiture of Björk, Tilda Swinton and Dennis Hopper. Over his career, the photographer has also shot numerous advertising campaigns for brands including Rag & Bone and Chloe. For a two years in the late '90s, Luchford worked exclusively with Prada, during which he collaborated with David James on a highly acclaimed campaign featuring a model floating in a lagoon. Today major magazines, including Vogue Paris, Love, Dazed & Confused and i-D, regularly commission his fashion editorials.

Brighton-born Luchford began his photographic career after moving to London at the age of 15, where he started shooting The Stone Roses for cult magazine The Face in 1989. By the time he was 20, Luchford found himself working with the photographer David Sims , an important figure in fashion’s grunge movement, and the stylist Melanie Ward.

In 2009, Luchford joined Art Partner agency and released his first book entitled British Influence. The publication featured some of his best-known images from the 90s; from Hitchcock inspired nudists, to portrait shots of Kate Moss on the streets of New York. His work has been exhibited across the world, by London’s Victoria and Albert Museum and MoMA PS1 in Queen’s, New York. Last year, he opened a hotel in Venice Beach. 

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.