For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

{alt missing}

Niklas Bildstein Zaar and Andrea Faraguna

Art Director, Architect, Sub

The duo behind Berlin-based art studio Sub has collaborated with Balenciaga and Hood by Air, among others, to create boundary-breaking shows and stores.


Niklas Bildstein Zaar and Andrea Faraguna are the creative director and architect, respectively, of Berlin-based Sub, which they founded in 2017 and acts as both an architectural design studio and research centre, pivoting around both the digital and physical worlds, encompassing the metaverse and all of its manifestations. They have described their work as “semi-architectural, semi-sociological, semi-anthropological.” 
Updating Brutalism’s stark, functionalist style, Sub has worked with fashion designers such as Demna and Shayne Oliver on stores and shows as well as artist Anne Imhof on sets for her performances, all of which emanate a sensitivity to how psychology plays in spatial experience and narration.
Most recently, Bildstein Zaar and Faraguna — who tend to work behind the scenes, shying away from the glare of press and publicity — created Balenciaga’s London flagship, debuting a concept that evokes an abandoned, stripped down and weathered warehouse as background for the brand’s oft-apocalyptic collections. 

Vital Statistics


Italy/ Sweden

Member since

Similar Profiles

Alasdair McLellan


Giampaolo Sgura


Gray Sorrenti


David James

Creative Director, DJA

What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.