BoF 500

The people shaping the global fashion industry

Supported by

Jonny Johansson

Founder, Acne Studios


Starting with a range of 100 pairs of unisex denim, he and his partners created a Swedish cult lifestyle brand that has expanded globally.

Karl-Johan Persson

President & Chief Executive, H&M


Part of the H&M family, the chief executive has been behind the company’s sustainability campaign.

Stefan Persson

Chairman, H&M


He transformed the apparel company that his father founded into a global fast fashion group that has made him Sweden’s richest man.

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