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Erik Torstensson & Jens Grede

Founders, Frame, Co-Chairmen, Wednesday Agency Group

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The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.


As co-founders of the Wednesday Agency Group, a multi-media fashion marketing agency, Jens Grede and Erik Torstensson are serious multi-taskers. The pair oversee 12 separate companies and operate in the fields of public relations, art direction, talent brokering, and sales and brand management, as well as helming Frame Denim, a popular denim label stocked in Net-a-Porter, Selfridges and Nordstrom .

In 2009, following a brief turn as editors-in-chief of fashion magazine Man About Town, Grede and Torstensson launched Industrie magazine, a biannual publication chronicling the defining people in the fashion industry. In 2012, they launched Frame Denim, a jeans line produced in and distributed entirely from Los Angeles. In June 2013 the duo collaborated with model Karlie Kloss to launch a line of jeans for taller women.

Swedish natives Grede and Torstensson met while working at interior design magazine Wallpaper*. Torstensson, the youngest student ever to attend the prestigious Swedish Berghs School of Communication, was personally approached by Wallpaper* founder Tyler Brûlé to join his magazine and media agency in London. Grede joined shortly thereafter, following a position at independent fashion magazine Stockholm New.

The duo left to start Saturday in 2003 as a London-based creative agency. Through strategic acquisitions of other small agencies and a joint venture with the Independent Talent Group, Saturday rapidly evolved into a group of companies.

In 2012 they launched Frame Denim with the aim of crafting a perfect pair of blue skinny jeans. The brand soon garnered a long list of international stockists and celebrity endorsements, and has now expanded into menswear. In 2016 it had a turnover of £60 million.



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