Willow is the 16-year-old face of Chanel Eyewear, while her brother Jaden was the first male to front a Louis Vuitton womenswear campaign lensed by Bruce Weber. Gender isn’t the only boundary this social-media power-duo strives to bend and break; from musical collaborations to movie appearances and other artistic endeavours, Jaden and Willow refuse to live in the shadow of their famous parents’ success, instead creating their own spotlight fuelled by their unique worldview and artistic endeavours.
Born to one of Hollywood’s favourite couples, Will and Jada Pinkett Smith, the siblings grew up in the public eye, occasionally working alongside them. In 2006, Jaden appeared in his first movie, the MTV award-winning “The Pursuit of Happiness” with his father, kickstarting his career in film. Four years later, Jaden took the lead role in “The Karate Kid” when he was just 12 years old, followed by roles in the 2013 “After Earth” and “The Good Lord Bird” in 2014. Now, at the age of 18, he appears in Baz Luhrmann's new Netflix show, “The Get Down,” a historical musical series and voice-acted for the Netflix anime “Neo Yokio.” In 2014, the self-professed philosopher who perpetuates his views on social media released an app entitled “The Jaden Experience” for his fans and followers.
Jaden also has a few stints the music industry under his belt, collaborating with Justin Bieber on his track “Never Say Never” and featuring on Childish Gambino’s EP Kauai. In early 2015, Jaden released an album titled This Is The Album, comprised of three tracks designed to promote his new-age collective MSFTSRepublic, which includes Beats 1’s MSFTS Frequency radio show, hosted by Jaden Smith, an online magazine and a gender-neutral clothing line. In 2017, released his debut studio album, “Syre”, matched with “Syre: The Electric album” that premiered in 2018. Success with his music saw him opening J. Cole’s KOD tour, and performing at Lollapalooza in the same year. Jaden performed his first Coachella in 2019, featuring an aerial stunt performancy by willow.
Willow’s hit “Whip My Hair” topped global charts in 2010, before the star even reached her teens. After a few smaller-scale, informal musical forays, Willow released her debut album, “Ardipithecus,” in 2015.
The siblings have also played starring roles in the fashion industry, with Willow Smith signed to The Society Management and modelling for the likes of Stuart Weitzmann, Marc Jacobs and Chanel, while Jaden Smith has appeared in several magazine titles such as the American Vogue, Dazed, GQ Style and Glamour Magazine. Willow has also fronted campaigns for Dazed, Teen Vogue, W Magazine, among others. In 2018, Jaden partnered with G-Star Raw to launch a clothing line. Willow was featured in Adida’s “Futurecraft Loop” recycled sneaker campaign.
The siblings have also part-taken in philanthropic endeavours, such as ambassadorship for Project Zambia. Jaden is also the founder of the “Just Water” bottle company and has donated proceeds bring clean water to Flint in Michigan.