Willow is the 16-year-old face of Chanel Eyewear, while her brother Jaden has fronted a Louis Vuitton womenswear campaign lensed by Bruce Weber . Gender isn’t the only boundary this social-media power-duo strives to bend and break; from musical collaborations to movie appearances and other artistic endeavours, Jaden and Willow refuse to live in the shadow of their famous parents’ success, instead creating their own spotlight fuelled by their unique worldview and artistic endeavours.
Born to one of Hollywood’s favourite couples, Will and Jada Pinkett Smith, the siblings grew up in the public eye, occasionally working alongside them. In 2006, Jaden appeared in his first movie “The Pursuit of Happiness” with his father, kickstarting his career in film. Four years later, Jaden took the lead role in “The Karate Kid” when he was just 12 years old. Now, at the age of 18, he appears in Baz Luhrmann's new Netflix show, “The Get Down,” a historical drama series infused with musical references. In 2014, the self-professed philosopher who perpetuates his views on social media released an app entitled “The Jaden Experience” for his fans and followers.
Jaden also has a few stints the music industry under his belt, collaborating with Justin Bieber on his track “Never Say Never” and featuring on Childish Gambino’s EP Kauai. In early 2015, Jaden released an album titled This Is The Album, comprised of three tracks designed to promote his new-age collective MSFTSRepublic, which includes Beats 1’s MSFTS Frequency radio show, hosted by Jaden Smith, an online “zine” of abstract cultural and political representations and a clothing line.
Willow’s hit “Whip My Hair” topped global charts in 2010, before the star even reached her teens. After a few smaller-scale, informal musical forays, Willow released her debut album, “Ardipithecus,” in 2015.