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James Scully

Casting Director

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The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.


Boasting a long-term collaboration with high profile designers such as Nina Ricci, Jason Wu , Stella McCartney and Carolina Herrera , James Scully is seen as one of the most prominent casting directors within the fashion industry. An advocate of model reform laws in the #MeToo era, Scully is an active participant of the CFDA Health Initiative and a keen supporter of the child model law passed in New York through the Model Alliance group. He has also been an outspoken critic of the dire lack of diversity seen on the runways.

Joining PR agent Kevin Krier in 1993 to work on show production, Scully cast his first solo show for American designer Todd Oldham before landing his big break casting for Tom Ford during the designers tenure at Gucci. In 1999 Scully began working as a bookings editor at US Harper’s Bazaar, before returning to casting full time a few years after at the behest of Tom Ford. Freelancing for PR firms such as KCD and Bureau Betak, Scully quickly became renowned for his strong eye and struck up long term collaborations with clients such as Stella McCartney and Derek Lam.

Born in America, Scully moved to New York to attend college in the early 1980’s and through a chance job listing on a college notice board, became a dress assistant for Karl Lagerfeld ’s first haute couture presentation at Bergdorf Goodman. Following his graduation in 1985, Scully began working as a merchandising director for Charivari, an upscale fashion boutique chain that was one of the first to sell Giorgio Armani and Yohji Yamamoto , where he was first introduced to Kevin Krier.


Harper's Bazaar Magazine

Harper's Bazaar Magazine

1991 - 2001

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United Kingdom/ United States

United Kingdom

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