In nominating art director Giovanni Bianco for this year’s BoF 500, Brazilian designer Pedro Lourenço wrote, “He has a truly global vision as he works in so many different markets with a big portfolio of clients in Italy, United States and Brazil.”
Since 1994, Bianco has dedicated his unique artistic vision to the worlds of fashion, luxury and entertainment. In 2001, he formed GB65 where he serves a high profile, multinational clientele.The innovative blend of art direction, design, and top class photography, combined with attention to detail, allows the Studio to deliver the most innovative and exceptional communication service in the industry.
GB65, has worked on advertising campaigns for brands like Miu Miu , Versace, DSquared2, Dolce & Gabbana, Nike, Agnona, Salvatore Ferregamo and Missoni. Editorially, Bianco has contributed to V Magazine, L’Uomo Vogue, Vogue Japan andVogue Korea.
Outside fashion, Bianco is also known for his collaborations with Madonna on both her albums and global tours dating back to 2004. Bianco’s work for the musician includes album covers for Confessions on a Dance Floor, Hard Candy and MDNA, creative direction for Re-Invention World Tour, Confessions Tour and the Sticky and Sweet Tour. He has also contributed to the 2003 book ‘Madonna & Steven’ Klein. Most recently, in 2012, he worked on her MDNA tour.