Since co-founding popular jeans wear label J Brand in 2005, CEO Jeff Rudes’ creative and innovative initiatives have secured the denim brand’s position as a fashion-forward market leader. Credited with having launched the skinny jean trend with the 2006 launch of the J Brand ‘910’ range, the brand’s subsequent offerings of neon bright jeans and the iconic ‘Houlihan’ cargo trouser, has won the label a legion of followers.
Regularly collaborating on collections with designers such as Proenza Schouler and Christopher Kane , the brand has also produced capsule collections for high street retailer Topshop and launched its own boutique line. A men’s line featuring jeans named the Mick and Clint was launched in 2008. In 2010 the company was acquired by Star Avenue Capital LLC a growth equity vehicle formed by Irving Place Capital and the Creative Artists Agency (CAA). Starworks subsequently sold its stake to Japanese investment company Fast Retailing in early 2013, with Rudes retaining a 19.9% shareholding.
A pioneer in the French jean trend in America, Rudes first entered the denim market sector with the launch of the Paris 2000 jeans line in the late 70’s. Initially based in New York, Rudes moved his company to Los Angeles in the early 80’s where he set up apparel brands such as Area Code and A. Gold E, a denim sportswear brand created in partnership with Ron Herman and Adriano Goldschmied. Prior to launching J Brand in partnership with stylist Susie Crippen, Rudes also consulted in the denim department of retailer Abercrombie & Fitch.
In May 2014, it was announced that Jeff Rudes would depart from J Brand.