Puerto Rican model Joan Smalls catapulted to prominence in 2010 when the relatively unknown model was booked to walk in the Spring /Summer 2010 catwalk show for Givenchy Couture. Smalls has since walked for a slew of luxury labels including Alexander Wang , Burberry, Carolina Herrera , Emilio Pucci and Fendi. Along with fronting a series of coveted advertising campaigns for the likes of Chanel, Ralph Lauren , Giambattista Valli and Tiffany’s, the in-demand model was also named as the face of Estée Lauder cosmetics in 2011, becoming the first Latina model to hold the title.
Smalls began her career in modelling in 2007, having graduated from the InterAmerican University of Puerto Rico with a Bachelor's Degree in Psychology. She signed with Elite Model Management in New York. The then 19 year old secured a series of catalogue campaigns for department store Nordstroms and mid-market brand Liz Claiborne, and appeared in shows for Sass & Bide and Diane von Furstenberg . Following her move to IMG in 2009 and the breakout casting with Givenchy, Smalls’ career quickly escalated on an upwards trajectory, marking the model as one of the most sought after figures within the fashion industry.
Alongside her work for luxury labels, Smalls has appeared in editorials and covers for several fashion publications such as 11 international editions of Vogue, Harper’s Bazaar, i-D, Interview, Porter, Love and T Magazine.