Justin O’Shea is founder of his self-funded menswear label SSS World Corp, which debuted at Paris Men's Fashion Week in June 2017. Despite being a latecomer to the industry, as the fashion director of Mytheresa he helped grow the retailer from a small store in Munich to a successful luxury e-commerce giant. In March 2016, after seven years, Mytheresa.com announced that O'Shea would be leaving the company after his appointment at Italian menswear brand Brioni, despite having no formal training or experience as a designer. In October 2016, Kering announced that O’Shea had departed the brand.
Spending his formative years in a remote aboriginal village in Australia, O’Shea worked the mines with his father and unpacked boxes at a supermarket. He dedicated his mid-20s to streetwear and denim stores across Australia and Amsterdam, marking his first exposure to fashion.
In search of greater opportunities, O’Shea later relocated to London, where he found his first success while working in a showroom, getting denim brand April 77 into Dover Street Market . O’Shea quickly solidified his status as a player in the industry, becoming a buyer for luxury retailer Al Ostoura in Kuwait, from which he would eventually transition to Mytheresa.
Through Instagram, O’Shea effectively taps into the power of social media reaching a demographic of dedicated supporters. He has also established himself as something of a street-style star, becoming one of the industry's most recognisable male faces on the fashion week circuit.
In March 2016, he was appointed the creative director of menswear house Brioni, succeeding Brendan Mullane. During his six-month tenure, O’Shea rebranded the house, remaking its logo and collaborating with Metallica for his first advertising campaign.
SSS World Corp counts Selfridges, Ssense and Berlin's The Store. The brand's collections since 2017 include its debut Aloha From Hell, Blackgold and Sssandman.