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Karla Otto

Founder, Karla Otto PR

What is the BoF 500?

The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.

Biography

Public relations maven Karla Otto founded her eponymous company in 1982 after a short career as a model exposed her to the fashion industry. Since then, she has helped brands like Jean-Paul Gaultier , Prada, Marni and Jil Sander expand and promote their businesses abroad. With a full suite of services including showrooms, public relations strategies, media consultations, show production and event planning, the agency has nine offices all around the world and now handles PR for over 70 brands, including Celine, Christian Dior, Givenchy and Simone Rocha , as well as beauty and lifestyle brands.

German-born Otto was a former runway model in the 1970s who walked in Milan, Tokyo and Paris before settling in Milan to work in the press department of Italian fashion brand Elio Fiorucci. After amassing a few years of experience, Otto set out on her own and quickly grew her client list to include some of the world’s most prominent fashion labels.

Hosting local showrooms for designer and brand clients, so that editors and members of the press no longer had to travel to the designer’s own showroom, was one of Otto's innovations. It was also under her guidance that Jil Sander grew from a local German womenswear label to an international fashion brand. Otto upholds the stereotype of wearing all black, as she told Harper’s Bazaar: “I prefer to focus on the shape and the texture. Besides, when you travel as much as I do — I'm in a different city every week —everything must go with everything.”

Career

Elio Fiorucci

Elio Fiorucci

1978 - 1982

Milan, Italy

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Nationality

Germany

Location
Italy

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