The creative director of Condé Nast’s most prestigious and widely read Mexican and South American titles, Kelly Talamas was a key figure in Latin America’s fashion industry, who is focused on growing the magazine's presence and building brand awareness in the continents key market.
Born and raised in Miami, Talamas graduated from University of Miami where she studied Journalism and Economics. Previously having gained experience at Ocean Drive, she joined Vogue Mexico in 2007 as editorial coordinator, where she quickly rose through the ranks to become fashion editor, and, following a relocation to Mexico City in 2011, she was appointed Editor-in-Chief of Vogue Mexico and Vogue Latin America in 2012.
Talamas’ most significant achievement to date was the launch of the Talents Corner and “Who’s on Next?” initiatives, which aim to bring attention to local design and support emerging fashion labels. With a mission to promote latin American creative talent, Talamas also intends to launch “Who’s On Next?” in Colombia, where Talents Corner has been a part of Colombiamoda, the country’s fashion week, since 2012.
Before becoming creative director, Talamas was editor-in-chief of the titles during which she has featured the first lady of Colombia on the cover of Vogue Latin America’s 2013 September issue, and, in November 2012, published a special edition dedicated to Frida Kahlo, and in July 2016 Talamas was responsible for featuring Argentinean First Lady Juliana Awada on the cover with an exclusive interview. She was succeeded as editor-in-chief in June 2016 by Karla Martinez, who previously was the associate editor for the titles. After stepping into hew new role as the title’s creative director, Talamas announced her retirement in 2017 and moved to Bogota to continue working in the local fashion scene, consulting for fashion brands and stores.
Today, the monthly circulation for Vogue Latin America and Vogue Mexico stands at roughly 316,000. The magazines have a 3.5 million multi-platform audience, according to spokeswoman Karina Balderas.