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Lauren Santo Domingo

Co-Founder, Moda Operandi

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The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.


Style maven and contributing editor for American Vogue, Lauren Santo Domingo co-founded luxury e-tail site Moda Operandi in 2010 in collaboration with former Gilt Groupe executive Aslaug Magnusdottir . The innovative site allows avid shoppers to pre-order a select edit of catwalk looks directly after they are presented during fashion week through a series of online trunk shows, turning a six-month wait into a "buy-now" experience. Boasting a coveted list of designers including Givenchy, Oscar de la Renta and Prada, the site has proved a hit with consumers and today offers a dedicated personal shopping service in its London and New York townhouses and carries menswear and homeware. 

Having attended the University of Southern California, Santo Domingo began her career in fashion working as an assistant at American Vogue. Santo Domingo then became the PR director for Paris-based furrier J. Mendel, where she helped launch the brand’s ready-to-wear collection, and also served as lead of the PR department of Carolina Herrera for the Puig Group. On her return to Vogue in 2005 as managing editor and then contributing editor, the New York native has penned columns such as "APT with LSD" along with several other commissions. A prominent figure within the New York society scene, the fashion forward tastemaker was inducted into Vanity Fair’s "International Best Dressed List" in 2012 and has also served as a muse for designers such as Nina Ricci and Eddie Borgo. Photographed by luminaries such as Annie Leibovitz and Mario Testino , Santo Domingo has been featured in WSJ Magazine, W and Town & Country.

An active philanthropist, Santo Domingo regularly chairs charitable events such as the Frick’s Young Fellows Ball and on the committee for New Yorkers for Children galas. Santo Domingo has also supported various movements such as the Save Venice charity and is co-chair of the annual Met Gala.


University of Southern California

University of Southern California

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Vital Statistics

28 February 1976

United States

United States

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