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Matthew Moneypenny

Chairman & Chief Executive, Great Bowery Inc.

What is the BoF 500?

The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.

Biography

As chief executive of Trunk Archive, an image licensing company that represents some of fashion’s most powerful image makers, including Bruce Weber and Annie Leibovitz, Moneypenny has been quietly assembling a conglomerate of agencies in a power play with the potential to reshape the entire industry landscape.

Since starting mergers and acquisitions in 2014, Moneypenny has already brought companies like Bernstein & Andriulli, MAP Ltd and CLM under the new LLC’s umbrella. The LLC, named Great Bowery Inc. — of which Moneypenny is president and chief executive — will bring together not only other image licensing agencies, but agencies representing the fashion industry’s most influential figures, such as fellow BoF 500 members Katie Grand , Jurgen Teller, Tim Walker , Inez and Vinoodh, Josh Olins , Jamie Hawkesworth , amongst many more. Moneypenny’s moves were inspired by the business model in Hollywood, where he worked at ICM for seven years after graduating. 

Moneypenny’s conglomerate was made possible by his success with Trunk Archive, which he took over from five high-end Danish art collectors in 2007. Unlike a typical stock image licensing company, Moneypenny’s business specialises in selling existing images by well-known artists — either as a response to a commission or as part of an artist’s body of work — rather than providing generic product photos. The archive contains hundreds of thousands of images from fashion and lifestyle, to design, architecture and travel and is run like a large talent agency, with specialised divisions and services tailored to their artists' and clients' needs. Prior to 2007, Moneypenny worked at Art + Commerce.

Career

Great Bowery Inc.

Great Bowery Inc.

Chairman & Chief Executive

2007 - Present

New York, United States

Art & Commerce

Art & Commerce

Agent

2004 - 2007

New York, United States

ICM Partners

ICM Partners

Agent

1996 - 2002

New York, United States

Education

Vassar College

Vassar College

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Vital Statistics

Born
1969
Nationality

United States

Location
United States

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