Paula Cademartori’s flamboyant Italian-made accessories have become a global street style hit, sported by the likes of Anna Della Russo and Miroslava Duma .
At the age of 21, Paula Cademartori — then an industrial design graduate living in Brazil — crossed continents to Milan, to enroll in a master’s degree in accessory design at Istituto Marangoni .
Following her Master’s, the designer spent three years in Versace’s accessory department, leaving in 2009 to take part in the Vogue Talents contest, which she entered with a 32-piece shoe collection. In 2010, after a year working as a design consultant, Cademartori pooled her savings with some financial support from her parents and launched her eponymous line of handbags, made by Italian artisans. Her brand has been a staple for street-style stars.
After founding and running the business on her own, in 2016 Cademartori signed a strategic partnership with Renzo Rosso , which led the brand to be incorporated in the OTB Group’s portfolio to further strengthen its development and global expansion.