Paula Cademartori’s flamboyant Italian-made accessories have become a global street style hit, sported by the likes of Anna Della Russo and Miroslava Duma .
At the age of 21, Paula Cademartori — then an industrial design graduate living in Brazil — crossed continents to Milan, to enroll in a master’s degree in accessory design at Istituto Marangoni.
Following her Master’s, the designer spent three years in Versace’s accessory department, leaving in 2009 to take part in the Vogue Talents contest, which she entered with a 32-piece shoe collection. In 2010, after a year working as a design consultant, Cademartori pooled her savings with some financial support from her parents and launched her eponymous line of handbags, made by Italian artisans. Her brand has been a staple for street-style stars.
After founding and running the business on her own, in 2016 Cademartori signed a strategic partnership with Renzo Rosso , which led the brand to be incorporated in the OTB Group’s portfolio to further strengthen its development and global expansion.