At the age of 21, Paula Cademartori — then an industrial design graduate living in Brazil — crossed continents to Milan, to enroll in a master’s degree in accessory design at Istituto Marangoni.
Following her Master’s, the designer spent three years in Versace’s accessory department, leaving in 2009 to take part in the Vogue Talents contest, which she entered with a 32-piece shoe collection. In 2010, after a year working as a design consultant, Cademartori pooled her savings with some financial support from her parents and launched her eponymous line of handbags, made by Italian artisans.
By 2014, the label was frequently seen on the arm of street style stars like Miroslava Duma and Anna Dello Russo, and projected €2.2 million (about $2.8 million) in revenue. In 2015, it expanded into footwear. Cademartori also independently consults for Italian accessories and leather goods companies.