Since launching her womenswear line in 2008 with a range of easy dresses and slim separates, the former pop-star has continued to impress critics with her expanding aesthetic, growing her brand into a global fashion label that now includes handbags, sunglasses and shoes. In 2013, Beckham launched an e-commerce site and last year, she opened her flagship store on London’s Dover Street. Turnover from the brand has been steadily rising, doubling between 2012 and 2013 to reach over £30 million (about $46 million), with this strong performance predicted to continue.
Unlike most other celebrity-designed products, Beckham oversees all production and design aspects herself and has successfully parlayed her personal profile into a high quality fashion brand. “I want to get bigger and bigger,” she told T magazine. “I absolutely want an empire.”
Before she became a fashion designer, Victoria Beckham was best known to the world as a member of superstar pop group the Spice Girls.
Victoria married David Beckham , then a football star playing for Manchester United, and the two became frequent tabloid fodder for the combination of their personal wealth and camera-ready looks. The couple moved to Madrid, following David’s transfer to Spanish football club Real Madrid, and then Los Angeles, before returning to London.
During this period, Victoria had begun shedding her ‘Posh Spice’ image and, as well as writing several books and making appearances in documentaries, started designing bags, shoes and jeans for brands like Rock & Republic and Samanthan Thavasa. She also began acting as style ambassador for her designer friends, like Roberto Cavalli and Dolce & Gabbana.
In 2008, Beckham launched her own womenswear collection, a range of easy dresses and slim separates. The debut was met with positive critical reception. And in the years since, Beckham has expanded her brand into handbags, sunglasses and shoes. Unlike most other celebrity-designed products, Beckham oversees all production and design aspects herself and has successfully parlayed her personal profile into a high quality fashion brand. “I want to get bigger and bigger,” she told T magazine. “I absolutely want an empire.”
Together, she and her husband have starred in advertising campaigns for Armani underwear and built their own "brand Beckham" while still maintaining their familial duties. Beckham has told Hamish Bowles of American Vogue that she and David have never missed a birthday and still drive their children to and from school, as much as their schedules allow.
Beckham has employed her social media prowess to attract nearly 9 million followers on Twitter and almost 7 million on Instagram. She has been recognised for her entrepreneurship by the likes of the BBC and Glamour.