Since launching her womenswear line in 2008 with a range of easy dresses and slim separates, former pop-star Victoria Beckham has continued to impress critics with her expanding aesthetic, growing her brand into a global fashion label that now includes handbags, sunglasses and shoes.
In 2013, Beckham launched an e-commerce site and a year later, she opened her flagship store on London’s Dover Street. Turnover from the brand has been steadily rising, doubling between 2012 and 2013 to reach over £30 million (about $46 million), with this strong performance predicted to continue. In 2017 the brand raised £30 million in funding from private equity firm Neo Investment Partners in a deal that valued the business at £100 million, and in 2018 current president of the Fédération de la haute couture et de la Mode Ralph Toledano was announced as the label's chairman.
Before she became a fashion designer, Victoria Beckham was best known to the world as a member of superstar pop group the Spice Girls. However, unlike most other celebrity-designed products, Beckham oversees all production and design aspects herself and has successfully parlayed her personal profile into a high quality fashion brand. “I want to get bigger and bigger,” she told T magazine. “I absolutely want an empire.”
With over 24 million Instagram followers, Beckham has attracted a cult social media following to match her expansion into a global clothing, accessories and — most recently — beauty brand. In 2017 she was awarded an Order of the British Empire for her services to the fashion industry.