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Sensen Lii

Founder & Designer, Windowsen

The designer’s otherworldly aesthetic, theatrical shows and bold silhouettes have won him a following among pop stars and fashion industry avant-gardists.


Sensen Lii is the founder and designer behind the label Windowsen. Known for his couture meets clubwear aesthetic, Lii’s theatrical and avant-garde flair has made the brand a popular choice among musicians and other performers. His designs have been worn by Madonna, Rihanna, Katy Perry, Blackpink , Doja Cat , Charli XCX, FKA Twigs and Grimes among others. Actress Fan Bingbing was an early supporter of the brand and has been seen sitting front row at his shows. The brand counts progressive retailers like H.Lorenzo in the US, Machine-A in the UK and Gr8 in Japan as international stockists. Based between Shanghai and Paris, Lii set up an atelier and office in the latter in 2023 to focus on haute couture. 

The Chinese-born designer won VFiles New York Fashion Week runway competition in 2018 while still a student at the Royal Academy of Fine Arts Antwerp. However, Lii felt his sensibilities did not fit well with the school and eventually dropped out of the programme. After a hiatus during the pandemic in which he did only select concert costume pieces, he held his first show in Shanghai for the Autumn/Winter 2021 season in which he presented both ready-to-wear and couture collections, exploring the idea of a post-human world.  Since then, his intergalactic, cyberpunk signature style has become a standout on the international fashion calendar. “I hope to create another dimension — an alternate reality where things may function differently from the space we inhabit,” Lii told Vogue in 2021. “No boundaries, no judges, and each person is encouraged to be the way they are.”

Vital Statistics

24 August 1989


Member since

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.