Sidney Toledano has presided over a period of exponential expansion for Christian Dior; over 200 international locations have been opened during his time at the house.
During his tenure at Christian Dior Toledano relaunched Dior Monsieur as Dior Homme, appointing creative director Hedi Slimane in 2001. Toledano has also developed Dior’s Haute Joaillerie and Fine Jewellery divisions, appointing Victoire de Castellane as creative director of Dior Fine Jewellery in 1998, and opening dedicated jewellery stores in New York and Paris in 1998 and 1999 respectively.
Toledano joined Christian Dior in 1994 as director of leather goods. Under his direction Christian Dior released the Lady Dior handbag in 1995, a global success for Christian Dior and Toledano, who was promoted to managing director of international development in 1996, prior to his appointment as president and chief executive of Christian Dior Couture in 1998.
Toledano is often praised for his straight-talking charm and focused determination, which has enabled the executive to have productive relationships with the house’s designers, and navigate the difficult periods following their departures.
Toledano‘s moving words at the 2011 A/W Christian Dior RTW show, just days after former Dior designer John Galliano was filmed making anti-Semitic remarks, encapsulated the executive’s approachable manner and the pride he takes in all of his employees. In what was Dior’s most challenging year in recent memory, there was no dip in sales; a 21 percent increase in revenue saw them exceed one billion dollars for the first time.
Mr Toledano is chief executive officer and board member of the Holding Christian Dior S.A., a member of the board of directors of Fendi International and President of the John Galliano label. Toledano is a member of the management committee of the Chambre Syndicale de la Haute Couture; he sits on the board of the Institut Francais de la Mode and the Comité Colbert, where he is also President of the Public Authorities Commission of the Comité Colbert.
In 2005, Mr Toledano was named Knight of the French Legion of Honor and Officer of the French National Order of Merit in 2011. He was decorated an Officer of the Wissam Al-Arch by His Majesty King Mohammed VI of Morocco in 2007.