Sophia Amoruso is the founder of Nasty Gal , a business she launched in 2006 at the age of 22 on eBay. While the company experienced early rapid growth by tapping the powerful social media channels of Facebook, Twitter, and Instagram, Amoruso stepped down in January 2015, distancing herself to focus instead on her #Girlboss media platform.
Amoruso was born in San Diego, California in 1984. In 2008, Amoruso moved her business away from eBay, establishing Nasty Gal as an independent e-tailer. In 2014, Amoruso published her memoir titled #Girlboss — which was adapted into a Netflix series in 2017.
During Amoruso's tenure, the company experienced immense success. From 2008 to 2011, sales rocketed 10,160 percent, making Nasty Gal one of the fastest-growing retail companies ever. In 2012, the company reported revenues of over $100 million, raised $49 million from venture capital firm Index Ventures — an early investor in Asos and Net-a-Porter — and leased a 500,000-square-foot fulfilment centre.
In November 2016, without its original CEO, the Los Angeles-based apparel brand filed for Chapter 11 bankruptcy protection. Many of the company's vendors were with several thousand of dollars of delayed payments, with some claiming up to $100,000 of owed debt — though NastyGal claimed its financial decisions would not affect the company's day-to-day operations immediately.
In February 2017, online retailer Boohoo.com bought Nasty Gal for $20 million.