{alt missing} Kristen Jan Wong

Trevor McFedries & Sara Decou

Co-Founders, Brud

What is the BoF 500?

The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.


Trevor McFedries & Sara Decou are the co-founders of Brud and the secretive creators of the first computer-generated social media, Lil Miquela, who counts with over 1.4 million followers and has worn brands including Chanel, Burberry and Fendi.

Before creating Brud, a creative agency specialising in robotics, artificial intelligence and their applications to media businesses, McFedries was known professionally as Yung Skeeter and worked as a DJ, producer and director for acts like Katy Perry and Steve Aoki.

Miquela Sousa, better known as Lil Miquela, is a 19-year-old, Los Angeles-based, half Brazilian and half Spanish avatar. Since 2016, the virtual social media influencer has gained over 1.3 million followers, released a Top 10 Spotify single, posed wearing brands from Chanel to Vetements, and collaborated with labels like Off-White, Proenza Schouler , Moncler and Prada, whose Instagram she took over for Autumn/Winter 2018 to livestream the show via a drone. She has also appeared on the cover of 032c, Wired and Highsnobiety, and was featured in editorials for V magazine, Paper magazine and W Magazine. In September 2018 she became a contributing editor at Dazed Beauty.

Lil Miquela has marked a new era in AI. Brud has since created other virtual Instagram influencers.

Share This Profile

Vital Statistics


United States

United States


Similar Profiles

George Ji Wenhong

Founder, Xiu.com

Liang Chao

Founder, Yoho!

José Neves

Founder & Chief Executive, Farfetch

Jennifer Hyman

Co-Founder & Chief Executive, Rent the Runway