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Amina Muaddi

Chief Executive & Creative Director, Amina Muaddi

Known for her signature footwear designs, Muaddi has attracted the attention of everyone from Kendall Jenner to Rihanna.


Amina Muaddi is a Jordanian-Romanian accessory designer based in Paris. 

Her signature wide square heels have graced the feet of everyone from models like Rosie Huntington-Whiteley and Kendall Jenner to the cast of HBO’s hit Euphoria. Muaddi’s creative prowess has also been sought after by Rihanna, with whom she collaborated on Fenty footwear. 

Muaddi moved to Italy at 16 with her aunt where she went to high school and then studied at the European Institute of Design in Milan. Her time in Riviera del Brenta in 2012, the historical shoemaking district, that fuelled her passion for the trade, allowing her to work with world-class artisans and suppliers eventually leading her to develop each and every one of her shoes’ 40-50 components.

Muaddi started her career in fashion media, landing an assistant job at L'Uomo Vogue before moving onto a role at American GQ. In 2012, she co-founded her first brand, Oscar Tiye, which became a favourite for its Minnie Mouse-inspired heels, and was worn by stars such as Rita Ora and Zoe Kravitz.

In 2018, she launched her namesake shoe label, which quickly became a viral favourite for its bold colours and eye-catching details, like the wide square heel, crystal bows and translucent touches. Her shoes are stocked by the likes of Bergdorf Goodman, Harvey Nichols, Ssense, Browns and Mytheresa. In July 2020, she dropped a collaboration with Rihanna’s Fenty brand, with a second iteration launching a few months later in December.

In the four short years since her brand’s debut, she’s been recognised with numerous industry accolades, including the Entrepreneur of the Year award at the Fashion Trust Arabia Prize in 2021 and the Collaborator of the Year Award at the 2020 FNAAs, an honour she shared with Rihanna.


Amina Muaddi

Amina Muaddi


Vital Statistics

31 May 1986

Jordan/ Romania

Member since

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.