{alt missing}

Anaita Shroff Adajania

Fashion Director, Vogue India

Anaita Shroff Adajania's Live Mosaic

What is the BoF 500?

The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.

Biography

As fashion director for Vogue India, stylist and creative consultant Anaita Shroff Adajania is a one of the leading voices within India’s fashion community and is credited with helping to steer the magazine’s growth as one of the most fashion forward publications in India.

With a polished and sophisticated aesthetic, Adajania’s edits have catered to a growing market of savvy and influential young professionals. A council member for India’s first Vogue Fashion Fund awards held in 2013, Adajania has also served as a motivational speaker at several colleges within India and runs personal styling consultancy Style Cell in Mumbai.

Having initially pursued a bachelor's degree in political science, Adajania, whose formative years were spent surrounded by influences from her grandfather’s bespoke tailoring shop, began forging a career in styling soon after graduation, working as a costume designer for Bollywood films such as Cocktail, Dhoom 2, Everybody Says I’m Fine and Love Aaj Kal. 

Prior to her role at Vogue, Adajania served as fashion editor at Elle India and L’Officiel and was awarded a series of industry accolades including the coveted ‘Best Fashion Stylist of the Year’ at the IIFAs in 2005 and 2006. Adajania has also been recognised as the most stylish Bollywood designer at the MTV Lycra Awards in 2007 and for ‘Best Costume Design’ in 2007 and 2010 by the IIFA.

Alongside her styling work, Adajania has also held walk-on roles in Bollywood blockbusters such as Dilwale Dhulianya Le Jayenge and Kal Ho Naa Ho.

Career

Vogue Magazine

Vogue Magazine

Fashion Director, Vogue India

Mumbai, India

Share This Profile

Vital Statistics

Nationality

India

Location
India

Similar Profiles

Robin Derrick

Executive Creative Director, Spring Studios

Carla Sozzani

Founder, 10 Corso Como

Kate Phelan

Fashion Director, British Vogue

Kullawit 'Ford' Laosuksri

Editor-in-Chief, Vogue Thailand

Links

website
vogue.in
twitter
twitter.com/anaita_adajania

124426 Followers

BoF 500
IN PARTNERSHIP WITH TARGET