A K-pop Star, and one of Asia’s most popular celebrities, G-Dragon’s chameleon-like style has won him the admiration of Karl Lagerfeld and Jeremy Scott . G-Dragon had become such an influence within the fashion industry that in 2014 LVMH invested over $50 million in YG Entertainment, the music label that represents him. In 2016 he launched his own brand PEACEMINUSONE, a project he runs with his stylist Gee Eun.
The rapper has sat front row for brands like Lanvin and Saint Laurent, but it was his appearance at Chanel’s casino tables at the label’s haute couture Autumn/Winter 2015 show that secured his status at the top of the fashion pyramid.
G-Dragon, whose real name is Kwon Ji-yong, has been in show business since childhood, but it wasn’t until 2006, when he debuted as the frontman of K-Pop group Big Bang, that he shot into the spotlight. Almost overnight the band had a monumental impact on the Korean music industry, and G-Dragon quickly attracted attention for his eclectic outfits and fashion-forward taste. Often mixing high-end labels like Dior and Givenchy with streetwear brands like Ambush and KTZ, the artist’s looks are routinely disseminated across social media. His digital influence in Asia is impressive; designers have seen their sales rocket in the region after G-Dragon has posted images of him wearing their creations to his Instagram.